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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura TSX Sport Wagon on the way out?

With Acura widely expected to consolidate its TSX and TL sedans into one model line in the near future, the fate of the TSX Sport Wagon is unsurprisingly in doubt. The long-rumored one-for-two sedan replacement is said to be dubbed TLX, and will sit above the Honda Civic-derived ILX, a model that already encroaches on the TSX's pricing and size. According to Ward's Auto, Acura officials are refusing to confirm that today's TSX wagon - effectively a re-schnozzed European-market Accord estate - is facing extinction. Reading the tea leaves, however, things certainly don't look good - the European Accord itself is said to be on the bubble and may not be replaced.
The TSX Sport Wagon was brought to the US as a niche play for the 2011 model year, with Acura of Canada taking a pass on the bodystyle. Officials said at the time that it hoped to shift 4,000 units per annum, roughly a 10-percent sliver of US TSX sales. And while Acura doesn't normally break out the wagon in its sales reports, Autoblog was able to obtain the model's totals for the last two years: the company sold 3,210 Sport Wagons in 2011, improving to 4,234 units last year. The current 2013 model began trickling into showrooms in December, but some dealers are still looking to clear out remaining 2012 models at handsome discounts.

2021 Acura TLX Long-Term Update | Tuneful turbo-four soundtrack

I used to be enamored with the turbocharged 2.0-liter engine format. I owned a 2004 Subaru WRX, with its turbo boxer mill, and liked it quite a bit, rough though it could be. Then turbo-fours, often displacing the same 2.0 liters, began replacing heavier and thirstier naturally aspirated V6 powerplants across the industry, and I was on board. Since then, they’ve become much more refined and responsive, all while their often uninspiring soundtracks faded into the background as automakers worked to improve the experience inside the cabin. TheyÂ’ve also become so ubiquitous that, apart from certain standouts like the turbo boxer in the Porsche 718, they ceased to be as exciting to me. Then AutoblogÂ’s long-term 2021 Acura TLX arrived in my driveway, equipped with a 2.0-liter turbo I4. I was excited about the styling and the handling, but I didnÂ’t expect this four-pot to make a huge impression on me. The first time I opened her up under wide-open throttle, though, I was pleasantly surprised. This 2.0TÂ’s 272 horsepower and 280 pound-feet of torque are ample motivation for this sporty sedan, even with all-wheel drive and a 3,990-pound curb weight. It wonÂ’t knock your hat into the back seat, but itÂ’s quick enough, especially in Sport mode. The thing that really won me over with this 2.0T, though, is the sound. Ripping to this thing's 6,800-rpm redline produces a melodious song that sounds a lot more exciting and expressive than most other fours. The cherry on top is the punctuated hiss of the turbo releasing its pressure when you get off the throttle. The amplitude of the engine note is manipulated using AcuraÂ’s Active Sound Control. As an Acura spokesperson explained it: “Active Sound Control uses the TLXÂ’s speakers (whether audio is playing or not) to add sound (same-phase or reverse-phase) to the cabin that smooths the sound of the engine heard inside the cabin. Engine noise doesn't increase in a linear way with rising revs; instead there can be many resonances that create peaks and valleys in the sound pressure level and an uneven sound. The level of ASC is tailored to each drive mode (Comfort, Normal and Sport).” Put another way, ASC is basically an electronic filter that can deaden or amplify the sound and smoothen it out, similar to how active suspension damping adjusts to the situation and drive modes to either let in more or less road feel, while actively eliminating the harshest of vibrations.