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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2020 Acura TLX PMC Edition will be hand-built alongside the NSX

At next week's 2019 New York International Auto Show, Acura will reveal a pair of new models, the 2020 TLX PMC Edition and MDX PMC Edition Prototype. The duo will be limited-run models that get final assembly at Honda's Performance Manufacturing Center (PMC) in Marysville, Ohio, along the same production line as the Acura NSX. The TLX PMC Edition goes on sale this summer with a starting price of around $50,000. Production will be limited to just 360 models hand-assembled over a six-month period. The production version of the MDX PMC Edition will be built sometime after the TLX PMC run is complete. Think of the TLX PMC as an A-Spec performance model with features available with the Advance Package like a surround-view camera, heated rear seats, a heated steering wheel and power folding mirrors. Currently, the two packages are mutually exclusive. There are no performance upgrades beyond what the A-Spec already offers. Power from the 290-horsepower 3.5-liter V6 is sent to all-four wheels through a nine-speed automatic. The TLX PMC uses Acura's Super-Handling All-Wheel Drive (SH-AWD) to manage the power at each wheel. It also gets the A-Spec's stiffer dampers and quicker steering ratio. 2020 Acura TLX PMC Edition View 11 Photos The exterior design, too, is based on the TLX A-Spec, with a restyled front bumper, dark chrome trim, larger exhaust tips and a black spoiler. Likewise, the interior is based on the A-Spec trim, with heated and ventilated front sport seats, leather and Alcantara seating, a black leather steering wheel, a black headliner, a red instrument cluster and red accent lighting. Black 19-inch 10-spoke wheels and Valencia Red Pearl paint are exclusive to the TLX PMC. The paint uses mica, metal flake and super-high transparency nano pigments to give it a richer color and was previously only available on the NSX. The roof panel, door handles, grille and lower bumper are also gloss black. What makes the TLX PMC Edition (as well as the future MDX PMC) truly special is the hand assembly. Basically, the body-in-white (a basic unfinished unibody) will move from the main assembly plant in Marysville to the nearby Performance Manufacturing Center. There, workers will install the drivetrain, suspension, wiring harnesses and electronics. The car then goes to the paint booth before the interior is installed.