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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura Precision EV Concept reveal predicts the future at Monterey Car Week

Monterey Car Week is getting into full swing, and Acura showed up with its new Precision EV Concept. Acura makes it fairly clear that this concept isn’t a preview for any particular future electric SUV, but instead is showing it as an example of what the companyÂ’s design themes will be for all upcoming EVs. The exterior is striking from the first glance as it wears a new-for-Acura Double Apex Blue shade of paint with a matte finish. AcuraÂ’s designers say the car's shape was inspired by luxury Italian power boats. As is the case with many new EVs and EV concepts, the exterior lighting is as integral to the design as anything. The Pentagon grille weÂ’re accustomed to seeing on Acuras is replaced with a light-up fascia that mimics the look and shape of AcuraÂ’s regular passthrough grille. YouÂ’ll also notice the patchy lighting in the corners of the front and rear bumpers, and Acura is calling this “Particle Glitch” lighting that is meant to look like the spokes on the 23-inch wheels. Both the headlight and taillight designs look like an evolution of AcuraÂ’s “chicane” light signature seen on current production cars. While Acura says this SUV isnÂ’t a concept for a specific car, it sure looks like it could serve as a preview to the brandÂ’s first electric SUV based off the Honda Prologue. Acura has previously said that its version of the Prologue would come in 2024, and it mentions that the design language you see here would first be witnessed in that SUV. Things look and feel a little less real when you step inside the Precision EV Concept. Acura says it was inspired by a Formula 1 cockpit and features lots of recycled/sustainable materials. You sit low down. And a yoke steering device replaces a traditional steering wheel — we genuinely hope this stays in the concept and never makes it to production. Two drive modes, a manual driving mode and an autonomous driving mode, change up the cabin. The “Instinctive” drive mode leaves the yoke in place, allowing you to drive and control the car. It brings up racing style instrumentation and makes all the in-cabin lighting red. Meanwhile, “Spiritual Lounge” mode transforms the Precision EV Concept into an autonomous vehicle, retracting the steering yoke and projecting underwater animations on the various screens. Speaking of those screens, Acura calls this a preview of a new infotainment system. ItÂ’s a super-wide, curved screen, and itÂ’s a touchscreen.

Honda and Acura add garage door control to Apple CarPlay, Android Auto

You’ll soon be able to use Apple CarPlay or Android Auto in your Honda or Acura to open and close your garage door. ItÂ’s a new feature made possible through a partnership with the Chamberlain GroupÂ’s myQ Connected Garage service. Honda says that all of its 2023 and 2024 model year vehicles will be compatible with this new tech, but it also says that “millions of older Honda and Acura models supporting Apple CarPlay and Android Auto also have compatibility.” ThatÂ’s especially great to hear that the convenience is not just going to be limited to brand-new models. As for how it works, the system is fairly straightforward. You can set a geofence that will automatically prompt you with a system notification when you get within a certain distance of your garage. Follow the onscreen instructions to open, and your garage door will do as you command. The same can be done to close your garage door. For this tech to work, Honda says that youÂ’ll need a compatible garage door opener, but thereÂ’s a good chance you already do because myQ is compatible with most openers on the market today from LiftMaster and other Chamberlain brands. If your opener is already myQ enabled, then you wonÂ’t need to do anything. However, if you have an older style, Honda says you can use a “myQ Smart Garage Control device” to upgrade it into one. Honda is offering everybody one for free if you sign up for its 30-day demo subscription of the service, so donÂ’t worry about having to buy one. However, if you do wish to continue beyond that 30-day free trial, a three-year subscription costs $129, while a five-year subscription will run you $179. The real benefit to this system is that youÂ’ll be able to open and close your garage door from anywhere, not just within the range of where your opener or car-linked button will work. Of course, myQ has a phone app that will do the same, but this allows you to do the task directly through the carÂ’s interface without needing to yank out a phone. Honda says this tech is functional as of today, so go ahead and try it out if you have all the necessary garage door tech in place.