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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2019 Acura RDX infotainment first impressions | A first step into the touch pad world

One of the greatest design challenges in the modern automotive industry is an infotainment system that provides loads of capabilities, but is also easy-to-use and not overly distracting. Touch screens have been leading the way as the favored option, but Acura is trying a new design that relies on a touch pad with some unique tweaks to separate it from similar systems, such as those seen in competing Lexus models. And we got to try it out in the first production application, the 2019 Acura RDX compact crossover. The key feature of the touch pad is its one-to-one position functionality. What that means is that, if you have a grid of function buttons on the screen, tapping on, say, the upper left corner of the pad will highlight the button in the same area on the screen. And if you were to take your finger off the pad and tap in the opposite corner, that section of the screen would immediately be highlighted. You don't have to slide your finger across the pad to reach selections if you don't want to, and you don't have to slide back from the last function you highlighted. It basically does away with the need to move a cursor around like you would on a laptop with its mouse pad. In practice, it's a little odd to use at first because we mentally connect using a touch pad with the traditional cursor interface of the laptops we use day in and day out. As such, we forgot that we didn't have to scan the screen for the cursor every time we needed to select something. But once we remembered we could skip that, we found it quick and easy to drop our finger down and slide to our preferred function quickly. We could occasionally even pick something on the corners without having to slide at all. This is partly because Acura designed the interface to work with this pad. A representative from Acura's R&D center explained that they tried to put common functions on those corners because they're easy to reach without looking or thinking much. Another bonus to this system is that you don't immediately go to the function the second you press the pad. Instead, the feature is highlighted and still needs a physical click to enter. This is enormously helpful, since it virtually eliminates the chance of going to the wrong selection because you hit a bump or just got lazy with finger placement. Instead, you can get your finger in the right spot and then commit with a button press.

Autoblog Podcast #372

Episode #372 of the Autoblog podcast is here, and this week, Dan Roth and Chris Paukert are joined by Peter Leung of RichlandF1 to talk Formula One, the impending demise of Bertone, and Honda spinning Acura off into its own division. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #372: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Bertone goes bust Mercedes F1 Power Unit Honda spinning off Acura In the Autoblog Garage: 2014 Jeep Cherokee Limited 2015 Subaru WRX STI 2014 Land Rover Range Rover Autobiography Hosts: Dan Roth, Chris Paukert Guest: Peter Leung Runtime: 01:37:41 Rundown: Intro and Garage - 00:00 Formula 1 - 26:39 Bertone - 50:42 Acura - 01:02:19 Q&A - 01:14:38 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Design/Style Marketing/Advertising Motorsports Podcasts Acura Honda Jeep Land Rover Subaru