1994 Acura Integra Ls Sedan 4-door 1.8l on 2040-cars

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2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.

Acura replaces chief Accavitti with designer Ikeda

Acura is shaking up its senior leadership, as Honda ushers the current chief of its luxury division out the door and replaces him with a new one. Exiting stage left is Mike Accavitti, who held the reins at the premium automaker as its senior vice president and general manager of the Acura division. Taking his place will be Jon Ikeda, one of the Japanese automaker's most senior designers. Accavitti (pictured above at left) had been promoted to the job from his previous position as senior vice president of auto operations after Honda separated the Acura brand into its own division. He had previously served as a senior executive at Chrysler, rising up the ranks to run the Dodge brand, and joined Honda in 2011 as its chief marketing officer. At this point it remains unclear why Accavitti is leaving and where he might land, but Honda says he's leaving the company altogether. To replace Accavitti, Honda has named Jon Ikeda (pictured above at right), a veteran designer with the company. A graduate of the Art Center College of Design in Pasadena, CA, Ikeda has worked for Honda on both sides of the Pacific since 1989. He previous headed up the design and product planning divisions at Honda's American R&D operations, and was instrumental in creating an independent design office for the Acura brand, separate from Honda's. This isn't the first time we've seen Accavitti replaced in his role as a senior executive by a design veteran. After only four months at CEO of the Dodge brand, he was replaced by Ralph Gilles, who retained his role as senior vice president of design for the entire Chrysler group in parallel. Gilles was ultimately replaced as head of Dodge as well, but was recently promoted to serve as head of design for Fiat Chrysler Automobiles. Related Video: Acura Announces Leadership Changes TORRANCE, Calif. July 27, 2015 – Acura today announced that Jon Ikeda has been promoted to Vice President and General Manager of the Acura Division of American Honda Motor Co., Inc. In this role, Ikeda will oversee all Acura brand activities including sales, marketing and parts and service. Ikeda was formerly Division Director of Auto Design at Honda R&D Americas, Inc. (HRA). He began his career at Honda in Japan in 1989, joining the advanced design studio in Tokyo, where he worked on the award-winning Honda FSX show car. After six years in Japan, he returned to Los Angeles in 1995, to continue his career at Honda R&D in Torrance, California.

Honda integrating Siri into select models

Honda has partnered up with Apple to bring Siri to the Accord, Acura RDX and ILX. Owners who have an iPhone running iOS 6 will be able to ask the software to perform a number of tasks via voice command using the vehicle's on board microphone and speaker systems. What's more, the tech will put the iPhone into an "eyes free" mode, which turns the screen off to help reduce distraction while driving. Honda says it has reworked its Bluetooth and HandsFreeLink systems to accommodate the Siri functionality. While the tech will only be available on three of the company's models right now, we imagine it won't be long before it shows up elsewhere.
As you may recall, Chevrolet integrated Siri into its products with vehicles like the Spark and Sonic, but Mercedes-Benz and Chrysler have also toyed with the tech to varying degrees. The seamless voice command seems to be light years ahead of the tech manufacturers are currently playing with. Check out the full press release from Honda below for more information.