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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Honda sending two NSX racers and new EV concept to Pikes Peak

Honda is always good for a few interesting Pikes Peak entries. In 2015, Acura supplied a 2017 NSX prototype for pace-car duty. This time around, two NSXes will compete alongside a reconfigured version of the company's four-motor electric racecar. Those aren't the 2016 entries above. The one on the right is last year's pace car and the one on the left is a first-gen NSX that did the hillclimb the past few years. The 2016 cars haven't been unveiled yet, but we know that one will be in the Time Attack 2 Production class, which is mostly stock with the addition of items like a roll cage, and the other will be in Time Attack 1. TA 1 allows modifications to the powertrain, additional aero aids, suspension changes, and other tweaks, so expect to see a lot more power and a big wing on the back. The cars will be driven by James and Nick Robinson, brothers who work for Honda R&D in Ohio. Honda will use a version of the four-motor electric powertrain from its 2015 CR-Z Exhibition class entry in a new EV. (We got to drive a non-race tune of this setup in Japan last year.) The 2016 version, which will wear a different body, moves to the Electric - Electric Modified class of last year's frontrunners. We're told this car is aiming for an overall win at the 2016 race; the CR-Z took 11th place overall in 2015. The EV will again be driven by Tetsuya Yamano, a Japanese Super GT driver. Oh, and there will of course be a factory entry or two from Honda's Powersports division. Honda engineer Keith Steidl will ride a 2015 TRX1000 ATV in the Pikes Peak Challenge - Exhibition Powersport class. In the past, Honda has fielded plenty of other neat stuff in the Race to the Clouds. In 2012, it ran an NSX fitted with a twin-turbo V6 from an LMP2 car, and the 2013 race saw the very practical 532-horsepower turbocharged Odyssey minivan join the Exhibition class. The 2016 race marks the Pikes Peak hillclimb's 100th anniversary (but not the 101st running since competition took some breaks back in wartime). We're looking forward to June already. Related Video: Image Credit: Honda Green Motorsports Acura Honda Electric Hybrid Racing Vehicles pikes peak exclusive

Acura Precision EV Concept teased ahead of Monterey reveal

Acura is getting ready to to unveil a new all-electric concept to showcase the brand's design language as it enters the age of electrification. A brief teaser video providing a glimpse of the car was released today accompanied by precious little information, but we can still glean a few tidbits. The name, Acura Precision EV Concept, offers the first clue. Acura has applied the name "Precision" to flagship concepts in the past. The stunning 2016 Precision Concept was also said to define a new design language for the brand. It became a template for cars like the RDX and MDX, but it most resembled the sharp-looking TLX sedan that debuted in 2020 for the 2021 model year. In the intervening years, luxury marques have become far more likely to introduce an electrified crossover as a flagship than an internal combustion sedan. The Precision EV concept seems to fit that mold. From the video, we can see that the vehicle will have a rather tall section of black cladding below the "grille" area, as well as some contouring above the wheel wells. This suggests it's quite likely an SUV rather than a low-slung sedan.  The would-be grille area now projects an illuminated Acura logo. The formerly high relief diamond shapes converging on the central emblem are now distinct lighting elements, with the same pattern repeated in a lower fog lamp areas on either side of the nose. Acura's signature jewel-eye headlights with chicane DRLs are now slimmer and wider, meeting the grille area at the inner points. So, what is it? Quite likely, we'll soon see a preview of Acura's upscale version of the Honda Prologue, an EV collab with General Motors. Riding on GM's Ultium battery platform that will underpin Cadillac Lyriq, Honda has announced that the Prologue will spawn an Acura as well. Finally, thanks to unearthed trademark filings, we are led to believe that it will be named the Acura ADX. Whatever it's called, it's not expected to hit the roads until the 2024 model year. That fits with the Precision EV Concept's August 18 unveiling at this month's Monterey Car Week festivities. Related video: