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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

2013 Acura ILX Hybrid

This Is Not The Acura You're Looking For
Mid-level luxury brands have always had to do a bit of leg work to distance themselves from their more common cousins. Thanks to generation after generation of pervasive badge engineering (much of it from the Big Three), buyers can't be blamed for looking at brands like Buick, Lincoln, Infiniti, Lexus and yes, Acura as tarted up versions of Chevrolet, Ford, Nissan, Toyota and Honda products. For much of its lifetime in the automotive landscape, however, Acura has excelled at putting distance between its offerings and that of its parent company thanks to cars with superior driving dynamics, quieter cabins and clean, attractive aesthetics.
Yes, outliers and dull spots can be found in the company's recent track record, but by and large, Acura products remain situated well above the Honda rabble. When the brand announced it was getting serious about the luxury small car game with the ILX, those of us with a set of the company's keys in our past couldn't help but envision an honest successor to the long-dead Integra. Turns out, that wasn't what Acura had in mind.

Acura product roadmap leak points to 'compact Type S' and MDX Type S

The Type S moniker is back along with the 2021 Acura TLX Type S sedan. And today, the internet has sprouted some more Acura Type S news. We caught wind of a forum post on Acurazine through a thread on Reddit that includes a link to a video allegedly shown during Acura’s 2020 dealer meeting webcast. That video doesnÂ’t appear to be live anymore, but an enterprising individual happened to screenshot the most important slide from the video: AcuraÂ’s product roadmap to 2022. HereÂ’s the link youÂ’re looking for. Take this information with a grain of salt. ThereÂ’s a good chance that this intel is correct, but plans change. Most imminent is a redesigned Acura MDX with a Type S variant. We expect an MDX Type S to follow the same formula as the TLX Type S. AcuraÂ’s new 3.0-liter turbocharged V6 would be a fine candidate for this duty. With that powerplant (horsepower unknown, but likely around 400 ponies), it could punch up against SUVs like the Mercedes-AMG GLE 53, or punch down to the Ford Explorer ST. tuned suspension, plenty of appearance add-ons and sportier interior would also likely be along for the ride. ItÂ’s placed directly after the TLX on the chart timewise, so thereÂ’s a good chance that we see a new MDX soon. Next up is the one that weÂ’re especially excited about. A new Type S “compact sedan” is on the way. Acura neglected to give this one a name, which is odd, unless thereÂ’s a big secret it wants to keep. Right now, AcuraÂ’s small sedan is called the ILX. In past (and better) years, Acura named its small cars Integra and RSX. Might we see the return of the Integra name? Or perhaps RSX? ThereÂ’s precedent for an RSX Type S, and this small Acura appears to be getting the Type S treatment.  So, what might a small Acura Type S look like? The car could borrow hardware from the Civic Si, or it could borrow from the Civic Type R. A more luxurious Civic Type R with AcuraÂ’s delightful and sharp styling would be splendid. ItÂ’d be dialed back to fit the Type S name, but nearly anything would be better than the ILX wallowing at the bottom of AcuraÂ’s lineup today. WeÂ’re left to guess at the details for now, but the roadmap shows that car arriving by 2022. There are two other small nuggets of info weÂ’ll point out on this roadmap. Acura doesnÂ’t list an RDX Type S anywhere on it. That could be because the RDX was recently redesigned, so itÂ’s not one of the completely new vehicles listed in the step ladder of new product.