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Acura ILX Hybrid discontinued for 2015

Earlier today, Acura issued a press release detailing its entry-level 2015 ILX range, but something was missing. Honda's luxury arm listed all of the information about the naturally aspirated 2.0-liter and 2.4-liter ILX models, but nothing was said about the Hybrid - a model that, when we reviewed it in 2013, left us utterly cold. But now we know why: Acura has confirmed to Autoblog that the ILX Hybrid will be discontinued for the 2015 model year.
The company issued the following statement to us regarding the hybrid's demise:
The 2015 ILX remains a standout choice in the entry premium segment with its combination of performance, luxury, refinement and value and is the top-selling luxury vehicle to younger buyers. Based on the stronger appeal of the ILX 2.0 and 2.4 models, we are streamlining the ILX lineup to better align with customer demand, Acura will no longer offer the ILX Hybrid starting with the 2015 model year.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura Concept SUV-X is where brand should be going [w/video]

We're not saying Acura should off their Concept SUV-X for sale as-is, we're just saying we'd like to see Acuras that are interesting to look at on the outside, rather than just being packed full of technology on the inside. Revealed at the Shanghai Motor Show, the Concept SUV-X joins other compact high-rollers like the MG CS concept as an entrant for China's compact SUV segment.
But this won't be a concept forever. Acura says that the SUV-X is the precursor to a production offering from the brand in China that will come "in about three years." A presser below sheds a little more light on this and the Chinese version of the RLX that will go on sale in a few months, and there's a short video detailing some of the concept's finer points, as well.