Navigation Certified 2.4l Power Steering Power Brakes Power Door Locks Console on 2040-cars

Auto blog

2019 Acura RDX undercuts rivals with base price of $38,295

The all-new 2019 Acura RDX will hit dealers on June 1, 2018, and it'll come with a window sticker bearing a base price of $38,295. That's for a front-wheel-drive RDX; adding all-wheel drive brings the base price to $40,295. Standard equipment includes the AcuraWatch safety and driver assistance package, which bundles automatic emergency braking, adaptive cruise control, lane keeping assist, and road departure mitigation. All RDX models, regardless of trim, are powered by a 2.0-liter turbocharged four-cylinder engine that sends 272 horsepower and 280 pound-feet of torque through a 10-speed automatic transmission to the drive wheels. That's more power than rivals like Audi Q5, BMW X3, Mercedes-Benz GLC300, and Volvo XC60, all of which are cited by Acura as key competitors in the small premium crossover segment. The EPA has given the 2019 RDX estimated fuel mileage ratings of 22 city, 28 highway, and 24 combined, or 21/27/23 with all-wheel drive. That's better than the AWD 2018 RDX's 19/27/22 rating, but under the class-leading 22/29/25 figures of the BMW X3, though the Bimmer has less horsepower and torque than the RDX. Perhaps even more important than the low-for-its-class starting price is the reasonable increase in cost as the trim level rises. Opting for an RDX with the Tech Package will cost $41,495 and bring with it navigation with real-time traffic, perforated leather seating surfaces, an ELS Studio audio system with 12 speakers, blind-spot monitoring, rear cross-traffic monitor, and front and rear parking sensors. The new RDX A-Spec package branches off the Tech trim level and adds sportier styling with blacked-out accents replacing chrome, 20-inch wheels, 4-inch exhaust tips, an ELX Studio audio system with 16 speakers, heated and ventilated seats, LED fog lights, and sport seats trimmed in leather and Ultrasuede. A red interior package is optional. At the top of the RDX pyramid sits the Advance trim for $46,395. That model gets cool stuff like a high-tech adaptive damper system, 16-way power driver and passenger seats (heated and cooled up front and heated in the rear), a head-up display, surround view camera, genuine wood trim, and a hands-free power tailgate. It's worth noting that since the A-Spec is based on the Tech and not the Advance trim it's not possible to get the adaptive dampers or fancy front seats packaged with the sportiest-looking RDX model. Here's hoping those bits are added as A-Spec package options at a later date.

Autoblog Podcast #372

Episode #372 of the Autoblog podcast is here, and this week, Dan Roth and Chris Paukert are joined by Peter Leung of RichlandF1 to talk Formula One, the impending demise of Bertone, and Honda spinning Acura off into its own division. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #372: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Bertone goes bust Mercedes F1 Power Unit Honda spinning off Acura In the Autoblog Garage: 2014 Jeep Cherokee Limited 2015 Subaru WRX STI 2014 Land Rover Range Rover Autobiography Hosts: Dan Roth, Chris Paukert Guest: Peter Leung Runtime: 01:37:41 Rundown: Intro and Garage - 00:00 Formula 1 - 26:39 Bertone - 50:42 Acura - 01:02:19 Q&A - 01:14:38 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Design/Style Marketing/Advertising Motorsports Podcasts Acura Honda Jeep Land Rover Subaru

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.