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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

We drive the Acura TLX-GT racecar

Don't break the car. As you can tell from the video, that's the theme of the day at Gingerman Raceway in South Haven, MI. After two short lapping sessions in the Acura TLX-GT fear gave way to familiarity, and a second theme emerged: this is awesome. The anxiety was appropriate. There are only two TLX-GTs in the world, and both were at Gingerman that day. A mishap would potentially put either Ryan Eversly and Peter Cunningham out of contention for the subsequent Pirelli World Challenge race. I did not want to be that guy. But back to the awesome part. The TLX-GT is barely TLX, but more Acura that you might expect. The wheelbase, roof, and doors are all stock dimensions, although all the bodywork is carbon fiber. Out go the front MacPherson struts, in goes a special double-wishbone suspension. All-wheel drive comes from an XTRAC six-speed sequential transmission originally developed for Dakar Rally vehicles. The side mirrors are stock. Under the hood lies a 3.5-liter twin-turbo V6 with a stock block, head, crank, and throttle body. "Under the hood" is a generous term, though, because half of the engine sits inside the cabin. The front end of the block is aft of the front axle - the rest of the hood is taken up with radiators and hoses. To service the turbochargers, the RealTime mechanics remove the top of the dashboard. The front-mid engine location pushes the driver's seat back to the B-pillar, so you sit like Hightower from Police Academy. Only with less visibility. This does not calm the nerves. Nor does the din of 600 or so unmuffled horsepower. My first laps were understandably timid. But the TLX-GT is actually easy to drive. You get used to the low, rearward seating position almost immediately. Once rolling you don't need the clutch for shifts - just bang the right and left paddles to go up and down. I even became accustomed to the acceleration. At more than 3,000 pounds curb weigh the TLX-GT is quick, but not as explosive as cars like the Chevrolet Corvette Z06. Where the TLX-GT blows away road cars is in grip and braking, neither of which I fully exploited. The brake pedal is so hard you feel like you're standing on it just to get the pads to bite. Once engaged, they're like an endless well of deceleration, with ABS somewhere down at the bottom of the abyss. Second lapping session over, car returned intact and adrenaline high in full effect. I had the uncontrollable urge to get back behind the wheel. I mean, I barely had time to get up to speed.

Snapshots from Acura NSX prototype run at Mid-Ohio

Acura's achingly slow showing of the new, hybrid NSX saw yet another step yesterday, as we reported late last week. A powder-blue prototype ran ahead of the open-wheelers at the Honda Indy 200 at the Mid-Ohio Sports Car Course. Why show the NSX Prototype at Mid-Ohio? Honda's Ohio research and development center, which has taken the lead on NSX development, is just 60 miles from the track. And as race sponsor, Honda must have figured it would give the spectators a glimpse of the new supercar it's been teasing for the better part of a decade.
With a planned launch in 2015 (special emphasis on the "planned" part, considering the NSX's history), the NSX Prototype shown here sports graphics that "speak to Acura's intention to go racing with the new NSX." That's great news for fans of endurance racing, although it remains to be seen when a motorsports program for the new NSX will get off the ground.
Take a look at the fresh gallery of images, and be sure to head over to our original Mid-Ohio post for the video footage of the NSX Prototype on track.