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2016 Acura RDX priced from $35,270*

Acura launched a revised version of its RDX crossover at the Chicago Auto Show in February. And now that it's about to hit dealers across the country, the Japanese luxury marque has released pricing for the updated model: $35,270, *not including $920 for destination. That new price represents modest and entirely reasonable $175 increase over the 2015 RDX. For that extra sum, buyers will get a slightly more powerful version of the 3.5-liter V6 (increased by 6 horsepower and a single pound-foot of torque) with cylinder deactivation, new engine mounts and a nine-speed automatic transmission instead of the previous six-speed, netting a slight improvement in fuel economy. The available all-wheel-drive system is now more rearward-biased, the styling has been subtly enhanced with new lighting and trim, and the interior trim and equipment have been updated as well. The 2016 RDX is set to reach dealerships nationwide this Thursday, April 16. Related Video: Ready for Liftoff: 2016 Acura RDX Launching with More Performance, Luxury Appointments and Advanced Safety Technology than Ever Before Apr 15, 2015 - TORRANCE, Calif. In a major commitment to advance what is already one of its most successful models, Acura is launching a more powerful, fuel efficient and luxuriously appointed 2016 RDX luxury SUV at dealerships nationwide tomorrow with a Manufacturer's Suggested Retail Price (MSRP) starting at $35,270 – an increase of just $175 over the 2015 model, despite the additional performance, features and capability. Coming off an all-time record sales year in 2014, the refreshed 5-passenger RDX now packs an even stronger punch in the compact luxury SUV class for 2016 with a more powerful 3.5-liter i-VTEC® V-6 engine, ride and handling refinements, an expanded list of available AcuraWatch™ safety and driver-assistive technologies, restyled exterior and interior elements and a host of new luxury features and technologies, including standard Jewel Eye™ LED projector headlamps and LED taillights. A new line-topping Advance grade ties the improvements and new features together in one comprehensive package. "The new RDX is another great example of how we are continuing to advance our Acura lineup with a focus on prestige, performance and dynamic proportion," said Michael Accavitti, senior vice president and general manager of Acura.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Honda expands Takata airbag recall to 5.4M units in the US

While Honda already announced plans to take its front driver's side Takata airbag inflator recall nationwide, the automaker has now officially reported on the number of affected vehicles and the specific models in need of repair. The expanded campaign covers an estimated 5.4 million units across the US, including those already being fixed under the previous regional actions. That number is an expansion of the five million units initially reported by NHTSA. The affected models under the nationwide recall are the 2001-2007 Accord with a four-cylinder engine, 2001-2002 Accord V6, 2001-2005 Civic, 2002-2006 CR-V, 2003-2011 Element, 2002-2004 Odyssey, 2003-2007 Pilot, 2006 Ridegline, 2003-2006 Acura MDX, 2002-2003 TL and 2002 CL. For customers who expressed concern about their vehicle's safety, Honda had already been replacing the inflators nationwide. It's possible for the inflators in these vehicles to rupture when inflating the airbag, spraying metal fragments at occupants. This problem has been blamed for at least five deaths worldwide and at least 139 reported injuries. In its statement, Honda said that it worked with Takata to test the recalled inflators in the original high-humidity recall regions, and there were no abnormal deployments in these evaluations. Honda will begin notifying owners by "over time," according to its statement. Priority will be put on the geographic areas with the highest risk of ruptures. Those in the original recall region were contacted in September. Earlier in December, Honda partnered with Autoliv to supply the automaker with replacement inflators for this campaign. Autoliv predicted it would take six months for deliveries to start. Takata also increased its production of substitute components. Scroll down to read the company's announcement of this nationwide expansion. Statement by American Honda Regarding National Safety Improvement Campaign: Driver's Front Airbag Inflator Supplied by Takata Dec 8, 2014 - TORRANCE, Calif. Honda will voluntarily expand a regional Safety Improvement Campaign initiated in June 2014 (NHTSA No. 14V-351) into a national Safety Improvement Campaign affecting certain 2001 through 2011 Honda and Acura vehicles in the United States to replace the driver frontal airbag inflator, free of charge. Honda is expanding this Safety Improvement Campaign to address concerns raised by its customers whose vehicles were not included in the regional campaign.