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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2021 Acura TLX to use dedicated platform and wishbone front suspension

Acura claims the 2021 TLX will be the "quickest, best-handling, and most well-appointed sport sedan in Acura history." The experts at Autoblog won't be able to put that statement to the test for several months, but all signs thus far are positive. After showing off the rear of the car a week ago, Acura just released a new teaser of the front fascia. Along with the photo, Acura announced the upcoming TLX will use its own brand-exclusive sports sedan platform and will have a double wishbone front suspension. Before the 2021 TLX's digital unveiling that will take place, May 28 at 1:00 p.m. EST (10:00 a.m. PDT) on Acura.com, Honda's luxury branch has slowly been releasing enticing tidbits about the all-new four-door. The teasers show the car will look very similar to the beautiful Type S Concept, and a Type S performance variant will use a powerful turbocharged 3.0-liter V6.   The new teaser focuses on the car's handling. In addition to the crude silhouette of the car's front end, the dark image shows that the TLX will ditch the Macpherson struts and use double wishbone control arms for the front suspension. Although the TLX nameplate is not old, as it first debuted for the 2015 model year as a replacement to the TL and TSX, this is a return-to-roots type of move. Acura has had success with the wishbone suspension in past performance cars that gave the brand name its weight such as the 1986-1995 Legend, 1990-2001 Integra, 1996-2014 TL and TL Type S, and 1991-2005 NSX. The current NSX hybrid supercar also uses the same setup, which Acura says has "more precise control of wheel camber, caster, and toe angles," and increases tire contact patches. The TLX is also expected to have a "highly rigid body" and a "performance-focused chassis."  For now, that's all that is known about the upcoming TLX, but enthusiasts won't have to wait long to learn more. Full info will arrive May 28. Related Video:

Future Classics, Acura Integra Type S and Cadillac Escalade-V | Autoblog Podcast #759

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. They jump right in with some news that Toyota may revive the Land Cruiser in the U.S., followed by rumors of a Nissan GT-R successor. From there, it's on to official confirmation of the Acura Integra Type S revival, followed by a partial rundown of Hagerty's 2023 Bull Market List. After that, it's time for some road test updates. Greg talks about his time in Autoblog's long-term BMW 330e PHEV and contrasts it with the 2023 Cadillac Escalade-V. Byron has been driving a Nissan Rogue, Mazda CX-30 and an Infiniti Q50 — serving as a perfect launch pad for a look back at 2022's best sport sedans. After that, it's a preview of Autoblog's 2022 Holiday Gift Guide.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #759 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Return of the Land Cruiser? Nissan's GT-R successor Acura Integra Type S confirmed Hagerty's 2023 Bull Market List What we've been driving 2022 BMW 330e long-term update 2023 Cadillac Escalade V-Series 2023 Infiniti Q50 2023 Mazda CX-30 Best sport sedans for 2023 Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Acura BMW Cadillac Infiniti Mazda Nissan Toyota Long-Term Garage