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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura considering Vezel-based compact crossover

There's a distinct benefit to automakers having their own premium brand. After all, why develop one vehicle to be sold under one nameplate if you can turn it into two? Especially if a little reconfiguration and some premium accoutrements allow said automaker to charge significantly more for the luxury version. It's a winning formula - for crossovers especially - that Toyota has used to turn the Highlander into the Lexus RX (even if the first-gen RX arrived before the original Highlander), that Ford has used to transform the Edgee into the Lincoln MKX and that General Motors has applied to the Chevrolet Suburban to turn it into the Cadillac Escalade (to name just a few of the many examples out there). And it's one to which Honda and its Acura division are certainly not unaccustomed.
Acura has adapted its Euro-spec Honda Accord into the TSX, the Civic into the ILX, the CR-V into the RDX and the Pilot into the MDX. And now that the Honda Vezel is coming to market, Acura reportedly has its eye on that as well. The idea was first introduced when Acura unveiled the SUV-X concept (shown above) at the Shanghai Motor Show this past April, just a few months after Honda revealed its Urban SUV concept that previewed the production Vezel. At the time, says Automotive News, Acura said it intended to put the concept into production in China for the Chinese market, and it's reportedly moving ahead with those plans. But now that it is, executives are wondering where else they might find buyers for the premium compact crossover.
With the Vezel soon to begin production alongside the Fit at Honda's new plant in Mexico, it wouldn't be a stretch to see the Acura version follow suit. The market does, after all, seem to be heating up with entries like the Audi Q3, BMW X1 and Mercedes-Benz GLA, and we couldn't blame Honda - pardon us, Acura - for wanting a slice of that pie.

2019 Acura NSX quick spin review | Japan takes on the world, again

I drove the 2019 Acura NSX on track a while back, and it's an absolute freight train. But now that I've driven it in the snow and the rain and our pothole-riddled streets around Southeast Michigan, I can tell you about what it's like to live with the Japanese supercar. Our tester was painted in gorgeous Casino White pearl. It's a stunner in this color, highlighting the NSX's proper supercar styling – impressions were reinforced by the constant stares and craned necks over a cold November weekend. All $21,600 of carbon fiber exterior parts (several carbon packages combined) probably didn't contribute a whole lot to this, but man does it look cool up close. Updates to the 2019 car consist mostly of more suspension and tire to give it the edge it was missing before. Stiffer stabilizer bars, rear toe link bushings and re-tuned magnetorheological dampers do the bulk of the work. A complete recalibration of the steering and SH-AWD system ties it all together, and boy does it work wonders. Of course, I spent most of my time inside the NSX, which, just like before the 2019 update is the most controversial part of this car. Acura likes to say it has "excellent ergonomics" and "simple driver interfaces presented with elegant materials." Critics say it looks like any other Acura, giving the nearly $200,000 supercar a cheap vibe. I think there's a disconnect between what Acura thinks is a perfect supercar interior – a focus on superb visibility and ease of use so you can focus on driving – and what enthusiasts are hardwired to believe a supercar interior should be – wild, at times nonsensical, and exotic. I find myself on Acura's side in this debate, more so after spending so much time in the cabin. The skinny A-pillars, long windows and excellent view out the rear make driving this car through rush-hour traffic a calming adventure. Our car's blue/black leather and suede interior combination looks the business and feels luxurious — the $3,800 carbon fiber interior package helps it feel exotic. I spent plenty of hours in the saddle over a long weekend and was never fatigued or sore from the seat. The car is downright approachable to drive for anybody, partly thanks to the straightforward interior. The only part that ever frustrated me was the lack of a volume knob, an annoyance carried over from Honda. One knob you will end up using often is the giant Dynamic Mode control knob. I did most of my commuting in either Quiet or Sport mode.