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Acura RLX will die after 2020 model year

Only Acura knows why its flagship RLX sedan is still on sale; every year that we had occasion to remember the RLX — which wasn't every year — seemed like a good year to let the car die peacefully. Automotive News reports the deed is finally done, or rather, will be at the end of 2020, when Acura discontinues the model that started with the RL in 1996. Honda told U.S. dealers yesterday that in other markets like Japan, the four-door will continue to sell as the Honda Legend. Honda's comment to AN included, "With SUVs leading the luxury market, the highly successful RDX and MDX now serve as volume leaders of the Acura brand," and, "We will further strengthen our sports sedans, consistent with the performance-focused direction we have been taking Acura over the past four years." Speaking of the devil, the RL and RLX — and Acura as a brand — never got out from under the weight of the Legend sedan, that ancestor being the second of Acura's three albatrosses after the original NSX and the Integra. The RL never equaled the Legend's worst year of U.S. sales. The RLX, a combination of arousing performance under anodyne styling costing premium German money, might have performed the same feat viz the RL, but the RL sold less than 5,000 units here for the last five years of its life. The RLX has only exceeded 5,000 sales once, in 2013. Last year, 1,019 units found buyers.  Acura's focus now is the NSX halo and the continuing overhaul of the volume lineup. The new RDX is going great guns, the new MDX crossover is due this year. The slightly larger and Type S concept-inspired TLX sedan is expected to be another gift to 2020, followed by the return of a bona fide Type S next year, after which the ILX compact sedan gets its turn. Last year was the first time in five years the TLX dipped below 30,000 sales in the U.S., impressively steady going for a segment with shocking attrition. Although the demise of the RLX gives up on the aspiration for a big luxury flagship, the coming TLX should help us forget what the RLX represented. If we hadn't already.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

The future of Acura is coming to Detroit

What you're looking at here is a teaser of the Acura Precision Concept – a showcar that will introduce the new design language for the brand. Acura is determined to inject some a larger performance aura into its brand, and for now, it plans to do that with stronger design language. "The Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans," says design director Dave Marek. We like what we see, too. The showcar has a long hood, short rear deck, and very strong character lines down the side. Those are classic rear-wheel-drive proportions, but as we know, that's kind of a long-shot for a new Acura. We'll see the full concept at the Detroit Auto Show in January. Here's hoping it looks awesome. Acura Precision Concept to Debut at 2016 North American International Auto ShowCreated by Acura's U.S. design team, Acura Precision Concept points to performance focus of future Acura design TORRANCE, Calif. (Dec. 18, 2015) – Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans. "The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, global creative director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans." Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.