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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

2023 Acura Integra production begins in Ohio

Acura has launched production of the 2023 Integra. The sedan is built in Marysville, Ohio, meaning it's made in America for the first time. Carmakers launch production of new models on a regular basis, it's what keeps our industry going, but Acura explained that preparing the Marysville plant and its staff to build the Integra was easier said than done. While the hatchback was unveiled online in March 2022, preparations started much earlier, and Acura had to juggle various COVID-related setbacks and restrictions in order to meet its deadline. The company explained that its production team relied on video-conference tools set up in the plant to stream trial production live, for example. They made design changes remotely, and Acura went as far as setting up a virtual teaching system to train its workers. Everything went according to plan, and the born-again Integra has started rolling off the line. It's built on the same assembly line as the bigger TLX. Acura dealers across the nation will begin receiving the 2023 Integra in June 2022. Pricing starts at $31,895 including a $1,095 destination charge. Interestingly, the base model and the mid-range A-Spec trim are exclusively offered with a continuously variable transmission (CVT); the only way to get a six-speed manual transmission is to select the range-topping A-Spec with Technology Package trim priced at $36,895. Regardless of trim, power comes from a 1.5-liter turbocharged four-cylinder engine rated at 200 horsepower and 192 pound-feet of torque. Related video:

2022 Acura RDX Review | Value-packed and surprisingly sporty

The small luxury SUV segment is crowded with many strong choices, but if you're looking for value and prefer your SUVs sporty, you'd be hard-pressed to find a better option than the 2022 Acura RDX. It's made even better for 2022 with a plethora of updates to make the driving experience nicer, as well as adding technology features that have become industry standards. Although it was given a refresh for 2022, the basic RDX dates back to the 2019 model year. And the basics from then are still good. It has a gutsy engine, a responsive chassis, a quality interior and sharp styling. Not only that, it's incredibly spacious and it's packed with standard features from a panoramic sunroof to plenty of driver safety aids, all at a price lower than many of its competitors, including those from Audi, BMW, Mercedes and others. That's not to say it's a class-leader. If you have certain things you particularly care about, perhaps ultimate performance, hybrid options, or a fancier and more stylish interior, there are other options to consider. But the Acura is one of the most well-rounded options, doing most things well, and doing so at a reasonable price. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features   What's new for 2022? The RDX received a variety of mild updates for the 2022 model year. Styling has been tweaked with new front and rear bumpers and grilles (pictured above left). The active suspension on Advance Package trims is tuned for a sportier feel in Sport mode and a more comfortable feel in Comfort mode. The drive modes in every RDX have been retuned as well, while extra sound deadening material has been added throughout. Technology updates include new standard wireless Apple CarPlay and Android Auto, Amazon Alexa compatibility and a USB-C charging port. Wireless charging and customizable ambient lighting are now available as options. A number of new interior and exterior colors are available, including a bright blue hue exclusive to the 200-unit PMC Edition (pictured above right). Furthermore, blind-spot warning is standard, automatic emergency braking now has pedestrian detection, and the chassis has additional reinforcements to improve crash performance. What are the RDX interior and in-car technology like? The RDX’s interior is a nice place to be.