2005 Acura Tsx 6 Speed Manual Navigation Leather Hail Damage Runs Perfect on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2024 Honda Prologue name announced, and an Acura EV follows

Honda is revealing a couple of little nuggets of information about its future EVs today, shedding more light on the partnership between it and GM on electric vehicle technology. The big news is that Honda’s first new EV made in this partnership will be called Prologue, and it will be an SUV produced for the 2024 model year. HondaÂ’s “Prologue” logo is revealed with this news, and a few additional details about the car itself are, too. On the obvious front, Honda says the Prologue will ride on GMÂ’s global EV platform and use GMÂ’s Ultium battery technology. The company is also promising “versatility and driving range on par with our current lineup of rugged SUVs.” “Our first volume Honda BEV will begin our transition to electrification, and the name Honda Prologue signals the role it will play in leading to our zero-emission future,” says Dave Gardner, executive VP of American Honda. “The Prologue will provide our customers with a battery-electric SUV with the excellent functionality and packaging theyÂ’ve come to expect from Honda.” ItÂ’s not just Honda that will join in on the fun, though. An electric Acura SUV was also announced today. Just like the Honda, it will use GMÂ’s electric vehicle platform. A model year for the Acura wasn't promised, but Honda claimed it would be revealed “in the 2024 calendar year.” Any details beyond what you see here are being kept under wraps by Honda. WeÂ’re told to expect more “specific details” to be released over the coming months. Basically, expect a slow drip of information about the Prologue leading up to a full reveal where Honda finally shares all there is to know about the SUV. Looking even further into the future, Honda promises EVs based on an in-house-developed EV platform sometime in the second half of this decade. For now, itÂ’s calling this future platform “e:Architecture.” Ultimately, Honda promises that 100% of its auto sales in North America will be fully electric by 2040. The 2024 Prologue is the brandÂ’s first step toward this ambitious goal. Related video:

Acura recalls 10k RLX models for headlight replacement

Acura is recalling 9,700 examples of the 2014 and 2015 RLX in the US to replace their headlights. The problem is that the reflective backing material inside the units can potentially delaminate. If this happens, then the luxury sedans no longer conform to federal safety guidelines. The automaker knows of no injuries or crashes related to this issue, though. The 2014 RLX has been subject to two other recalls. One covered loose bolts in the rear suspension, and the other was to replace the front seat belts. RLX owners should receive mailed notification of the recall around February. This campaign comes hot on the heels of Acura issuing a stop-sale for the TLX V6 for a risk of possible rollaway. Scroll down to read the company's entire announcement of its latest recall. Statement by Acura Regarding Headlight Recall: 2014-2015 Acura RLX Approximately 9,700 model-year 2014-2015 RLX vehicles affected in the U.S. Headlight assemblies in affected vehicles to be replaced, free of charge TORRANCE, Calif. – Dec. 11, 2014 – Acura will voluntarily recall approximately 9,700 model-year 2014-2015 RLX vehicles in the United States to replace both headlight assemblies, free of charge. The reflective film backing material inside the headlights may delaminate, which may result in the vehicle no longer conforming to Federal Motor Vehicle Safety Standard No. 108. No crashes or injuries have been reported related to this issue. Acura is announcing this recall to encourage all owners who purchased an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Acura. Mailed notification to customers will begin in early-Feb. In addition, owners of these vehicles can determine if their vehicles require repair by going to recalls.acura.com or by calling (800) 382-2238 and selecting option 4. # # #