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Acura recalls 106K MDX models for AC system bolt

The National Highway Traffic Safety Administration is announcing a recall covering the air conditioning system on 106,439 units of the 2014-2015 Acura MDX. The affected examples have production dates between April 23, 2013, and December 16, 2014. While the problem doesn't create a major safety concern, it could be very annoying when driving during the intense heat of the summer months. On these luxury crossovers, the bolts on the air conditioning compressor clutch drive might not have the proper anti-corrosion coating. This makes it more likely for them to eventually break, and if that happens the AC pulley could fall off the CUVs. Acura reports no injuries or crashes form the issue, and the company discovered the issue through warranty claims for the air conditioning not working. To repair the problem, dealers will replace the bolts. They'll also inspect the AC clutch plate and will replace it if necessary, as well. The repairs for some owners should already be in progress, according to NHTSA. Related Video: RECALL Subject : A/C Compressor Clutch Drive Bolts may Corrode Report Receipt Date: JUL 01, 2015 NHTSA Campaign Number: 15V417000 Component(s): EQUIPMENT Potential Number of Units Affected: 106,439 All Products Associated with this Recall Vehicle Make Model Model Year(s) ACURA MDX 2014-2015 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2014-2015 Acura MDX and MDX AWD vehicles manufactured April 23,2013, to December 16, 2014. The affected vehicles have air conditioning compressor clutch drive bolts that may not have received the proper anti-corrosion coating. CONSEQUENCE: If a bolt was not coated, it may corrode and break as a result. If the bolt breaks, the compressor clutch plate may separate from the vehicle, possibly becoming a road hazard. REMEDY: Honda will notify owners, and dealers will replace the air conditioning compressor clutch drive bolt and install a new clutch plate if necessary, free of charge. The recall is expected to begin July 31, 2015. Owners may contact Acura client relations at 1-800-382-2238. Honda's number for this recall is JQ7. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Statement by Acura Regarding Air Conditioner Clutch Drive Bolt Recall: 2014-2015 Acura MDX Jun 25, 2015 - TORRANCE, Calif.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."