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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Daily Driver: 2016 Acura RLX Sport Hybird

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2016 Acura RLX Sport Hybrid, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00]Hi y'all. This is Seyth with Autoblog. I am driving the 2016 Acura RLX Sport Hybrid SH All-Wheel Drive, or SH-AWD, as we like to call it. Any way you slice it the name is a mouthful. This version of the RLX, the hybrid, incorporates an all-wheel drive system that includes three electric motors: one up front, two in the rear turning the rear wheels in [00:00:30]addition to the 3.5-liter gasoline engine. Now, that powertrain effectively makes it the performance version, hence the sport, of the RLX line. It's got a total system output of 377 horsepower, and 341 pound feet of torque so there's plenty of go juice in this hybrid. Clearly Honda had some performance in mind when they were putting this system together in addition to the sort of typical hybrid good gas mileage. It's rated at 28 MPG in the city, and 32 on the highway. [00:01:00]I've been seeing around 28 in two days worth of driving so far, and playing around with it. It's not the fuel-sipper that you're going to buy ... not a car that you're buying for economy exclusively. The good news is that when you really get into it, the car does feel quite quick. You still have that electric torque so you're really getting a lot of torque push from the rear wheels. You really do feel like kind of a performance all-wheel drive experience [00:01:30]more than a front-wheel drive experience like you get in the typical RLX. Now, it's not a sports sedan. It's pretty squishy. There's not much steering feel. Really throwing it from bend to bend isn't that rewarding. The car that I'm driving today is loaded out to around $67,000. I think you can spend a little bit more than that if you really try, but it kind of is at the top end of the RLX range. I feel like everything does come together kind of neatly. I don't think that this interior is going to feel very old in a couple of years. I think it'll age pretty well because it's a [00:02:00]conservative design frankly. The downside is that, unlike some cars, particularly a lot of the new Mercedes coming out right now, nobody's going to sit down in this RLX and think, "Wow.

2017 Acura MDX has a sharper face and Sport Hybrid option

The 2017 Acura MDX's new face takes inspiration from the more angular nose on the Acura Precision Concept, but there are even bigger changes under the skin. All models now have the full suite of AcuraWatch safety tech, and the available MDX Sport Hybrid is the third model from the brand to get its three-motor all-wheel drive system, after the RLX and NSX. The powertrain in the 2017 MDX Sport Hybrid pairs a 3.0-liter V6 with hybrid assist and a seven-speed automatic at the front and two more electric motors at the rear axle. Acura claims the system offers a total output of 325 horsepower, 35 more than the non-hybrid, and estimates that it gets 25 miles per gallon city, 26 mpg highway, and 26 mpg combined. If buyers spec either the optional Technology or Advance packages, they also get an Active Sport Suspension with Comfort, Normal, Sport, and Sport+ modes. Regardless of powertrain, all versions of the 2017 MDX now come standard with a suite of active safety systems. The huge array of tech includes Collision Mitigation Braking, Lane Departure Warning, Forward Collision Warning, Lane Keeping Assist, Adaptive Cruise Control, and Road Departure Mitigation. An electric parking brake and auto high beams are now among the regular features, too. Customers that opt for higher trim models can choose to replace the second row bench seat with captain's chairs and a center console with extra USB ports. The 2017 MDX also has a fresher style thanks to its diamond pentagon grille and more angular hood. To fit the new look, the LED headlights have a sharper design. The chrome sills had an extra visual flourish. The upgraded rear bumper with even better integrated dual exhausts looks great, too. Get a good look in the gallery above. Related Video: Refreshed 2017 Acura MDX Makes World Debut in New York with Bold New Styling, Upgraded Features and Sport Hybrid Powertrain Mar 23, 2016 - NEW YORK 2017 MDX showcases new diamond pentagon grille first seen on the Acura Precision Concept New Sport Hybrid powertrain delivers the ultimate in power and control while gaining 35 horsepower and anticipated to add 7 mpg to city fuel economy rating AcuraWatch™ safety and driver assist technology to be offered as standard equipment on all 2017 MDX models Acura today unveiled the restyled and refreshed 2017 MDX luxury SUV featuring bold new styling, added luxury features and available Sport Hybrid Super Handling-All Wheel Drive™ (SH-AWD®) powertrain technology.