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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Honda expands Takata airbag recall to 5.4M units in the US

While Honda already announced plans to take its front driver's side Takata airbag inflator recall nationwide, the automaker has now officially reported on the number of affected vehicles and the specific models in need of repair. The expanded campaign covers an estimated 5.4 million units across the US, including those already being fixed under the previous regional actions. That number is an expansion of the five million units initially reported by NHTSA. The affected models under the nationwide recall are the 2001-2007 Accord with a four-cylinder engine, 2001-2002 Accord V6, 2001-2005 Civic, 2002-2006 CR-V, 2003-2011 Element, 2002-2004 Odyssey, 2003-2007 Pilot, 2006 Ridegline, 2003-2006 Acura MDX, 2002-2003 TL and 2002 CL. For customers who expressed concern about their vehicle's safety, Honda had already been replacing the inflators nationwide. It's possible for the inflators in these vehicles to rupture when inflating the airbag, spraying metal fragments at occupants. This problem has been blamed for at least five deaths worldwide and at least 139 reported injuries. In its statement, Honda said that it worked with Takata to test the recalled inflators in the original high-humidity recall regions, and there were no abnormal deployments in these evaluations. Honda will begin notifying owners by "over time," according to its statement. Priority will be put on the geographic areas with the highest risk of ruptures. Those in the original recall region were contacted in September. Earlier in December, Honda partnered with Autoliv to supply the automaker with replacement inflators for this campaign. Autoliv predicted it would take six months for deliveries to start. Takata also increased its production of substitute components. Scroll down to read the company's announcement of this nationwide expansion. Statement by American Honda Regarding National Safety Improvement Campaign: Driver's Front Airbag Inflator Supplied by Takata Dec 8, 2014 - TORRANCE, Calif. Honda will voluntarily expand a regional Safety Improvement Campaign initiated in June 2014 (NHTSA No. 14V-351) into a national Safety Improvement Campaign affecting certain 2001 through 2011 Honda and Acura vehicles in the United States to replace the driver frontal airbag inflator, free of charge. Honda is expanding this Safety Improvement Campaign to address concerns raised by its customers whose vehicles were not included in the regional campaign.

Junkyard Gem: 1987 Acura Legend Sedan

Honda beat Toyota and Nissan in the race to bring a luxury marque to North America, introducing us to the Acura brand for the 1986 model year. Acura shoppers could buy a luxed-up, more powerful Civic (the Integra) that year, while the real high-rollers went for a smooth-looking, V6-powered luxury sedan co-developed by Rover and Honda: the Legend. That was quite a leap for a company that had been selling tiny cars with two-cylinder motorcycle engines just 15 years earlier, but the 1973-1985 period had been spectacularly good times for Honda. The early Legend sold very well in California, and that's where I found this high-mile '87 a couple of months back. While the Legend had the same underlying chassis structure and engine family as the Rover 800 (known as the Sterling in North America), the Honda-grade build quality and non-Lucas electrical components of the Legend meant that it outlasted its Rover cousins by decades and hundreds of thousands of miles. This one didn't quite make it to 300,000 miles, but 281,032 miles blows away the readings I see on most 1980s junkyard cars not made by Mercedes-Benz. It's hard to imagine a prestigious luxury sedan with three pedals these days, but plenty of the early Legends were sold here with the five-speed manual transmission. Starting in the early 1990s, though, nearly all U.S.-market Legends had slushboxes (though the manual could be had all the way through the final Legends of 1995). Every Legend ever made came with a V6 engine. This car has a 2.5-liter DOHC rated at 151 horsepower, while the 1987 Legend coupe got a 2.7 making 161 horses. Other than the worn-out front seats, the interior in this car looked fairly decent when it arrived in its final parking space. Most super-high-mile cars I see in junkyards aren't very trashed-looking, presumably due to owners who took good care of them for decades (I do see the occasional exception to this rule, of course). The body shows no rust, as you'd expect in California, but the paint hasn't fared so well over its 33 years. It's the performance sedan making European automakers uncomfortable. Unlike many of the wild Japanese-market car ads of the 1980s, Honda pitched the JDM Legend in a most dignified manner. Featured Gallery Junked 1987 Acura Legend Sedan View 15 Photos Auto News Acura Automotive History Classics Acura Legend