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Acura claims MDX is best-selling luxury 3-row ever

Business for Acura has been in a weird place, recently, and the company's latest car launches have been especially rocky. For example, the ILX Hybrid was recently discontinued after just two model years with only about 2,660 sold in that time. The company also delayed the launch of its new TLX by a few months until later this summer. However, despite its issues with sedans, the automaker's utility-vehicle business in absolutely booming. In fact, it now claims that the MDX is the best-selling three-row, luxury SUV, ever.
The MDX is already leading its class this year with 30,664 units sold through June 2014, up 68.4 percent compared 2013. Also, in five of the last six months of reported sales, Acura has posted gains. It appears that the company's utility lineup is really pushing it along.
To take the bestseller ever crown, Acura claims that through its three generations, the MDX has sold a cumulative 692,710 units. The premium model has also been at the top of the annual sales rankings for three-row luxury crossovers every year since 2002. The company believes that its nearest competitor is the Lincoln Navigator with an estimated 420,000 lifetime sales, and even arguably more comparable vehicles like the BMW X5 and Mercedes-Benz M-Class only have 350,000 or fewer sales under their belts. Of course, it probably doesn't hurt that the MDX has one of the lower starting prices in its class.

2016 Acura RDX priced from $35,270*

Acura launched a revised version of its RDX crossover at the Chicago Auto Show in February. And now that it's about to hit dealers across the country, the Japanese luxury marque has released pricing for the updated model: $35,270, *not including $920 for destination. That new price represents modest and entirely reasonable $175 increase over the 2015 RDX. For that extra sum, buyers will get a slightly more powerful version of the 3.5-liter V6 (increased by 6 horsepower and a single pound-foot of torque) with cylinder deactivation, new engine mounts and a nine-speed automatic transmission instead of the previous six-speed, netting a slight improvement in fuel economy. The available all-wheel-drive system is now more rearward-biased, the styling has been subtly enhanced with new lighting and trim, and the interior trim and equipment have been updated as well. The 2016 RDX is set to reach dealerships nationwide this Thursday, April 16. Related Video: Ready for Liftoff: 2016 Acura RDX Launching with More Performance, Luxury Appointments and Advanced Safety Technology than Ever Before Apr 15, 2015 - TORRANCE, Calif. In a major commitment to advance what is already one of its most successful models, Acura is launching a more powerful, fuel efficient and luxuriously appointed 2016 RDX luxury SUV at dealerships nationwide tomorrow with a Manufacturer's Suggested Retail Price (MSRP) starting at $35,270 – an increase of just $175 over the 2015 model, despite the additional performance, features and capability. Coming off an all-time record sales year in 2014, the refreshed 5-passenger RDX now packs an even stronger punch in the compact luxury SUV class for 2016 with a more powerful 3.5-liter i-VTEC® V-6 engine, ride and handling refinements, an expanded list of available AcuraWatch™ safety and driver-assistive technologies, restyled exterior and interior elements and a host of new luxury features and technologies, including standard Jewel Eye™ LED projector headlamps and LED taillights. A new line-topping Advance grade ties the improvements and new features together in one comprehensive package. "The new RDX is another great example of how we are continuing to advance our Acura lineup with a focus on prestige, performance and dynamic proportion," said Michael Accavitti, senior vice president and general manager of Acura.

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.