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Reliving the Acura NSX debut, 25 years later

The Acura NSX might be one of the most important Japanese cars ever created. The Land of the Rising Sun had already established that it could make very competent performance vehicles when the NSX debuted in 1989, but Honda's two-seater was the first one that looked to the world like a true contender against Ferrari and Porsche, thanks to its cutting-edge technology. The Acura had an all-aluminum monocoque chassis, a beautifully low-slung body and a quick-revving V6 with an 8,000-rpm redline. This quintessential Japanese sports coupe celebrates its 25th anniversary this year, and Autoweek recognizes it in a fantastic piece chronicling the model's US launch.
The story begins in February 1989 at the Chicago Motor Show where the car debuted. The day before the show opened, the concept still didn't have a name. The Japanese development team referred to it as New Sports, and the American Acura executives decided to add eXperimental to the end. The moniker NSX just stuck afterwards.
The article paints a fantastic portrait of the car and the company at the time. Honda had something to prove with the NSX. To succeed, the coupe had to be the best, and when the American press finally got a hold of it, they drowned it in accolades. Of course, Acura has a new American-built NSX on the way, and it has colossal legacy to live up to. This piece is definitely worth reading to understand why.

2016 Acura RDX Review [w/video]

Acura is deeply confused as a brand. Is it sporty or luxurious? Conservative or avant garde? Truly premium, or just premium for Honda? At its heart, there is a simple truth: despite confused characters, Acura vehicles are usually very competent. The new TLX, for example, is a smart, comfortable, near-premium sedan. The new ILX, meanwhile, is a huge improvement over its predecessor, and finally feels like the entry-level, premium four-door stepping stone Acura needs. Then there's the RDX. Placed in a very hot segment, the Honda CR-V-based crossover never quite caught on. For its first six years on the market, it couldn't even break 25,000 annual sales. The more mainstream redesign in 2013 made some waves, nearly doubling sales, but Acura still fell way behind the competition. In 2014, the Lexus RX outsold the RDX nearly three to one. For 2016, the RDX gets a substantial refresh. The biggest visual update comes from Acura's polarizing, JewelEye LED headlights, which are standard. These aren't the best looking headlights on the market, but the many 'eyes' are better executed on the RDX than any other Acura. The LED daytime running lights round out a nice face during light hours, too. More subtle tweaks are given to the bumpers, with larger intakes in front and bigger reflector housings around back. The seats are broad, flat, and comfortable. The big change in the cabin cannot, sadly, be called an improvement. It's the addition of the Honda/Acura dual-screen system, and while it gives the interior a techy vibe, the user experience is convoluted and unintuitive. The rest of the cabin's design, however, is easy to like. Material quality is adequate for the segment. Plastics are abundant, but are soft to the touch, while fit is impressive and typically Honda throughout. The steering wheel is a parts shelf item and feels just a bit too large for a crossover of this size. The seats are broad, flat, and comfortable, and backseat passengers are treated quite well. Even with the driver's seat set for your six-foot, one-inch author, there's plenty of space in back, especially for long-legged folks. Small changes are found under the RDX's hood, where the 3.5-liter i-VTEC V6 gains six horsepower and one pound-foot of torque. Small changes are found under the RDX's hood, where the 3.5-liter i-VTEC V6 gains six horsepower and one pound-foot of torque. What hasn't changed, however, is this engine's general character.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.