We Finance! 2009 Acura Tl Tech Package Fwd Power Sunroof Navigation on 2040-cars

Auto blog

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.

Acura NSX production delayed

Listeners of the Autoblog Podcast will be familiar with my opinions on the Acura NSX. While I love the idea of Acura building a halo car again, I've routinely joked on-air that the car will never, ever reach production and will continue being teased and previewed ad nauseam. So I'm chuckling at this news: the NSX is being delayed again. To be fair, while it sounds like a big deal – pushing the NSX back from model year 2016 to 2017 – this is a fairly minor delay in the grand scheme. Instead of starting production this fall, as previously announced, the new supercar will start rolling down the line at Honda's Marysville, OH factory in the spring. "Trial production" has already started, Honda says, while briefly acknowledging the delay in the attached press release. While Honda offered no reason for the delay in volume production, Automobile claims it's the fault of the move to fit two turbochargers to the V6, which was made midway through development. Fitting the two iron lungs meant rearranging the six-pot into a longitudinal layout. Here's hoping there are no further delays. Scroll on for a look at Honda's press release, which does its best to gloss over the NSX delay while talking about the company's new Performance Manufacturing Center in Marysville. Related Video: Performance Manufacturing Center: Precision Craftsmanship Aug 14, 2015 - CARMEL-BY-THE-SEA, Calif. The next-generation Acura NSX is produced at the new, dedicated Performance Manufacturing Center (PMC) in Marysville, Ohio, using domestic and globally sourced parts. With trial production already underway and production start-up scheduled for spring 2016, this world-class manufacturing facility employs groundbreaking techniques in weld, body construction, body painting, final assembly and quality confirmation to ensure the highest levels of precision and craftsmanship. More details on the unique and innovative manufacturing processes at the PMC will be rolled out over the months leading up to the start of production, but the following highlights of the new facility were shared during the 2015 Monterey Automotive Week: Innovative blend of people and technology: throughout the PMC, NSX production is centered around the skills of approximately 100 experienced engineers and technicians building the NSX to precise levels of quality and craftsmanship.