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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

New 2022 Acura MDX platform to underpin future Hondas

The 2022 Acura MDX introduces a new platform to the Acura and Honda lineup called the Global Light Truck Platform, and it's currently exclusive to the MDX. The new 2021 Acura TLX is also built on a totally new platform that isn’t shared with any other Honda or Acura. Going further back, when the redesigned 2019 RDX debuted, Acura said that model was built on “a new-from-the-ground-up, Acura-exclusive platform." ThatÂ’s three totally-new and Acura-exclusive platforms in a short time period, and it got us thinking. What is Acura up to here?  Most manufacturers these days are increasingly going in the exact opposite direction. VolkswagenÂ’s MQB architecture underpins everything from the hot hatch GTI to the gigantic Atlas. ToyotaÂ’s TNGA platform has multiple sizes/versions, but Toyota still considers them related and will tell you that TNGA is the basis of cars from the Corolla on up to the Highlander, plus the Lexus UX and ES. You can find similar stories all across the industry, in both luxury and non-luxury brands. Acura, on the other hand, appears to be taking a totally different approach. To get some clarity on strategy, we reached out to Acura. The answers are multifaceted, but Acura says it's spending money where it pays dividends for performance — but there's also more sharing between models than it might look like on the surface. “The definition of what constitutes a 'common platform' varies by automaker,” Acura exclusively told Autoblog during a wide-ranging e-mail interview involving the input of numerous engineers and product planners. “For us, the most fundamental value is to maintain the same carry points throughout production and enable us to produce different vehicles in the same manufacturing environment.” As an example, the TLX and RDX feature similar carry points in the chassis to enable their production on the same line, but thatÂ’s where the two diverge. “The TLX is different in that it has a bespoke platform that is not shared with any other Acura or Honda vehicle,” Acura says.

Acura Type S Concept debuts as a stunning four-door sedan

Acura is bringing the Type S badge back with authority. While the Acura Type S Concept is, as its name implies, a concept, it looks and sounds a lot more like a design preview for the next-gen TLX in Type S flavor. Acura says it will debut two Type S performance variants within the next two years. The first will be the TLX, and our guess would be that an RDX Type S will follow. But let’s dive into what Acura has given us today. From the company: “The Type S Concept sets the stage for re-introducing Type S performance variants to the Acura line-up after a decade hiatus, and will heavily influence the character of the upcoming, second-generation TLX Type S.” If you were hoping for a design and powertrain preview, weÂ’re sad to report that Acura is not using this opportunity to showcase the engine coming to the TLX Type S. Not all is lost when it comes to mechanical details, though. This concept rides on 285-width summer tires on all four corners, which is positively huge for an Acura sedan. Four-piston yellow Brembo brake calipers are used, shining brightly through 21-inch wheels. Instead of the fake vents all over the Civic Type R, Acura says the venting and grille space up front is functional, allowing air to get through to the “high-performance engine and brake package.” Though again, we donÂ’t know what that high-performance engine will be just yet. Just like other Acura concepts of late, this one is a real looker. Its LED lights in front and back signal a new style for Acura that it calls “Chicane.” While the headlights may look a lot like those on the NSX, this fixture debuts the automaker's new four-lamp “Jewel Eye” LEDs. Instead of squares, we get rectangular eyes, and they look even cooler than before. YouÂ’ll also notice a bunch of elements scattered throughout that look a little bit like carbon fiber. Acura says itÂ’s forged carbon, and itÂ’s visible on the front splitter, along the front vents, side sills, wheels, rear spoiler and rear diffuser area. While not as flashy as glossy carbon fiber, it looks cool in the photos weÂ’re scrutinizing here. The stunning blue paint is also special. Acura calls it “Double Apex Blue Pearl,” and it uses nano pigments and a color-infused clear coat to enhance the appearance. The hue pays homage to the blue TL Type S offered in the 2007 and 2008 model years.