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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

These are your top 10 worst-selling vehicles of 2012

Despite 2012 being the best year of auto sales this country has seen since 2007, not every vehicle got an equally large share of the sales pie. Some barely got a sliver, as evidenced by this year's list of the top 10 worst-selling vehicles of 2012. We've dug through sales data from every automaker to come up with this year's list and, like last year, we've set some parameters to ensure it includes legitimately bad-selling vehicles. The first parameter is a starting MSRP under $100,000, which automatically excludes what's parked in most one-percenters' garages. We're also excluding vehicles cancelled in 2012, even if they garnered sales through the end of the year while dealerships sold off remaining inventory. This includes models like the Mitsubishi Eclipse, Mercedes-Benz R-Class and last year's worst-seller, the Acura RL. Next, vehicles are considered as they are reported by the automaker, which means that, while sales of the Murano CrossCabriolet were probably low enough to make the list, because Nissan reports only one number for all Murano sales, it was excluded. Cadillac, however, reports sales of the Escalade EXT separately from the Escalade, hence its repeat appearance. Finally, there was the question of whether or not eligibility should be given to Suzuki vehicles, as the brand announced in November that it would end sales in the US as soon as its current inventory ran out. We decided Suzuki vehicles should be included as the brand was offering 2013 models at the time of the announcement, and as far as we can tell, inventory levels remained high enough to satisfy demand through the end of the year. Without further ado, below are the top 10 worst-selling vehicles of 2012. Top 10 Worst-Selling Vehicles of 2012 10. Volvo C30 MSRP: $25,500 Units Sold: 2,827 Last Year: – 9. BMW Z4 MSRP: $47,350 Units Sold: 2,751 Last Year: – 8. Audi TT MSRP: $39,545 Units Sold: 2,226 Last Year: – 7. Subaru Tribeca MSRP: $32,595 Units Sold: 2,075 Last Year: 10 6. Suzuki Equator MSRP: $19,449 Units Sold: 1,966 Last Year: 7 5. Cadillac Escalade EXT MSRP: $63,060 Units Sold: 1,934 Last Year: 6 4. Nissan GT-R MSRP: $96,820 Units Sold: 1,188 Last Year: – 3. Acura ZDX MSRP: $50,920 Units Sold: 775 Last Year: 4 2. Mitsubishi Lancer Sportback MSRP: $18,495 Units Sold: 702 Last Year: 3 1. Mitsubishi i-MiEV MSRP: $29,125 Units Sold: 588 Last Year: – Want a little more "worst-selling" data? Check out our list of the top 10 worst-selling vehicles of 2011.

Second-generation Acura TLX could inaugurate a turbocharged V6

The second-generation TLX will inaugurate a turbocharged V6 engine developed specifically for the Acura brand, according to a recent report. The six will power a range-topping, performance-oriented variant of the sedan. Honda's luxury division gave us a thinly-veiled preview of the next TLX when it introduced the Type S concept (pictured) at The Quail in 2019. While technical details were left out of the announcement, Car and Driver learned from sources familiar with the company's plans that the sedan will receive a new V6 whose displacement will likely check in at 3.0 liters. It will reportedly make over 300 horsepower thanks to at least one turbocharger. The 3.0-liter will replace the 290-horsepower 3.5-liter V6 available in the current-generation TLX. Several members of the Honda range also use the bigger six, it's notably found in the Ridgeline pickup, but none will receive its replacement; it's Acura-specific. Transmission options remain unconfirmed. C/D added the TLX will receive a turbocharged, 2.0-liter four-cylinder as its entry-level engine. It's related to the four that powers the Honda Accord, and it will spin the front wheels via a 10-speed automatic transmission. All-wheel drive will be offered at an extra cost. The sedan will ride on a new platform, and it will drive better than its predecessor regardless of cylinder count thanks in part to a comprehensively redesigned front suspension. Earlier spy shots depicting heavily-camouflaged test mules suggest the next TLX will look a lot like the Type S concept. It will take Acura's design language in a more evocative direction that will permeate the rest of the range in the coming years. Inside, motorists will find a touchpad-controlled infotainment system like the RDX's. Acura resorted to automotive omerta when asked to confirm or deny the rumors. The company simply told Autoblog it will introduce two new vehicles in the next 12 or so months and unveil a brand-exclusive turbocharged V6, which adds credibility to the report. We'll need to muster a little bit more patience to learn more. Related Video:     Featured Gallery Acura Type S Concept photos View 16 Photos Rumormill Acura Sedan