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Honda's Acura NSX masterstroke: building the factory in Ohio

When Honda announced it was going to build its NSX supercar in Ohio instead of Japan, it caught everybody in the industry by surprise. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Now Honda has a supercar production facility in rural Ohio that would be the envy of any Formula One team. The people at Honda call it the PMC, but its official name is the Performance Manufacturing Center. It's a building that started out as a shipping facility for suppliers, but Honda invested $70 million to transform it into a showcase facility that will build the NSX. Honda benchmarked the assembly operations at Ferrari, Lamborghini, McLaren, and Bentley before work began on its facility. The 200,000 square-foot building will also double as a customer reception center – Honda will open the doors for customers to come see their car being built. It's also going to offer them high-speed test drives at the gigantic Transportation Research Center just down the road. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Inside, the layout is wide open and well lit. There are no stripes or lines on the floor and none of the different departments are walled off. This creates a more welcoming appearance and lets you get a comprehensive view of the entire process at a glance. And with an eye towards future lessons learned, most of the equipment is of a modular design that can be easily reconfigured or moved. The body shop and paint shop are enclosed by glass walls so that anyone can see what's going on inside. And while you'll see some automation here and there, the idea was to achieve a blend between man and machine, not to try and automate everything. This is a low-volume facility with production targeted at only eight to ten cars a day. The plant runs four days a week with one ten-hour shift. Don't expect to see rows of new NSXs parked on any dealer's lot. The car will only be built to order. Honda is obsessed with ensuring the NSX is built to the most exacting quality standards. The plant people pored over the JD Power Appeal study to determine what supercar customers care about the most, then looked at which aspects of that directly tie into manufacturing. They developed their quality control strategy with three goals in mind. First, they wanted to build everything right the first time with no adjustments.

Rare 1999 Acura NSX Zanardi Edition sells for $135,000

Somebody just bought a 1999 Acura NSX Zanardi Edition for $135,000 on Bring a Trailer. And to that we say, we’re jealous. The Zanardi Edition is one of the more sought-after NSX models out there. Acura only ever sold 51 of them (named after racer Alex Zanardi), and they were sold during a time that nearly every NSX sold here was an NSX-T with the T-top. The hardtop Zanardi Edition features a number of performance improvements over a typical 1999 NSX. Acura took a sizable chunk of weight out of the car. Versus a hardtop coupe, itÂ’s about 54 pounds lighter. Compared to the more popular NSX-T, itÂ’s 149 pounds lighter. This was done in a few ways, but the single biggest weight reduction was due to the power steering delete, making it more like the older NSXs that never had power steering. Lightweight BBS wheels, a lighter battery, single-pane rear glass and a lighter rear spoiler also helped to reduce weight. It received a “racetrack-tuned suspension” that was considerably stiffer than the regular NSX. The shocks, springs and bushings were all revised, and Acura lowered the ride height (0.6 inch in front, 0.3 inch in rear). A stiffer and larger rear stabilizer bar was fitted, too. The Zanardi Edition is rather distinctive looking because of its New Formula Red paint and dark BBS wheels. Acura added red stitching to the all black interior, and owners also got to use a sweet titanium shift knob. And of course, thereÂ’s a special edition plaque on the interior to officially declare it a Zanardi.  Acura did nothing to the engine or transmission. Therefore, it retains the 3.2-liter V6 (290 horsepower and 224 pound-feet of torque) and six-speed manual. We donÂ’t get to see many Zanardi Editions go up for sale, but when they do, they get the big bucks. At 57,000 miles, this one is still on the low side, hence the $135,000 final bid. A regular (albeit newer) 2004 NSX-T with 1,900 miles just sold for $133,000 earlier today. So yeah Â… NSX values donÂ’t seem to be going anywhere but up these days. Related video:

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.