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Acura MDX Prototype reveals slick new looks, with Type S close behind

The next-generation Acura MDX is here, almost. This three-row crossover you’re looking at is technically being called the MDX Prototype by Acura, but itÂ’s about as close to production as any prototype can get. And what a looker it is. Acura has followed up the slick TLX sedan with another attractive design. With the MDX now the best-selling Acura nameplate of all time, this one was even more important for Acura to get right. Just like the TLX, it benefits from a much longer dash-to-axle dimension, measuring in six inches longer than the outgoing MDX. The pentagon grille, and Chicane-shaped DRLs in the headlights now grace a much wider car. Acura gave this MDX a wider track and a three-inch longer wheelbase, both aiding in making it appear far more graceful and sporty. Acura clearly isnÂ’t holding much of anything back with this MDX Prototype versus the final production car, and weÂ’re liking what we can see so far. Many of the design elements we liked so much on the TLX are transferred over to this crossover body style, and Acura has done so with class. The MDXs you see here are riding on new 21-inch wheels that are bolted up to a new light truck platform and chassis specifically tailored for the MDX. Acura says it provides for more athletic handling, greater ride comfort and a quieter cabin versus the outgoing MDX. ItÂ’s even more rigid than the RDXÂ’s body. Just like the new TLX, Acura has gone with a double wishbone front suspension design to make the MDX an even sportier driver. ThereÂ’s more excitement in the powertrain options for the new MDX, too. Acura promises a Type S version of the MDX is coming with the same 3.0-liter turbocharged V6 youÂ’ll find under the hood of the TLX Type S. It will make 355 horsepower and 354 pound-feet of torque (same as the TLX) in this application. The standard engine will continue to be AcuraÂ’s 3.5-liter V6 that makes 290 horsepower and 267 pound-feet of torque. Both engines will be mated to AcuraÂ’s 10-speed automatic transmission and send power to all four wheels using the latest fourth-generation SH-AWD system. Not all of the performance details are available yet, but Acura says the MDX can be had with four-piston Brembo brake calipers and comes with a drive mode selector that allows you to adjust ride, handling, steering, suspension and powertrain characteristics. More Type S-specific details will need to wait. The interior matches the exterior for flair and elegance.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura MDX design lead details the crossover from beginning to today

Catalin Matei, principal designer at Acura, was the exterior design lead for the original 2001 MDX and had the same job for the new MDX Prototype. That’s just plain cool, and it makes him the MDX person of record when it comes to design.  Thankfully, Acura put him in front of a camera with the original and the new Prototype to talk design. That video is at the top of this post. MateiÂ’s background gives him a unique perspective on how MDX design has changed throughout the years. In the video, he walks us through his and AcuraÂ’s thinking and rationale for the three-row crossoverÂ’s design both then and now. ItÂ’s a great watch, as you learn how AcuraÂ’s crossover design philosophy has changed over the years. Where the original design tried to be elegant and clean, the new MDX takes a stab at sportiness and performance. This line of thinking is in tune with all of AcuraÂ’s most recent designs following the “Precision Crafted Performance” mantra. 2001 Acura MDX View 11 Photos Specifics on how the carÂ’s design has changed are called out by Matei. For example, grille design — itÂ’s much bigger now! The character line that wrapped around the original MDX has moved upward in the new MDX. This gives the new crossover a broad-shouldered and strong look that the old MDX just didnÂ’t have. And you probably wouldÂ’ve never guessed this, but the bodyside sculpting was inspired by the rocks in the Antelope Canyon. WeÂ’re not totally convinced.  One downside from the slick and “sporty” design may be unintentionally called out. The third row of seats is almost entirely shrouded by the body, as opposed to the massive windows in the original MDX. Those in the rearmost seats will have a much more claustrophobic experience than everybody else in the car. If you want all the details we know about the upcoming next-gen MDX, check out our reveal post here. Also, bookmark this page. WeÂ’ll check back in with Matei 20 years from now for the 2040 Acura MDX reveal. Related gallery: MDX Prototype View 35 Photos