Factory Certified 2012 Acura Tl Sh-awd Never Titled on 2040-cars

Auto blog

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2021 Acura TLX outed in European patent images

Acura brought its Type S concept to last year's Monterey Car Week as a glimmer of what we could expect from the all-new TLX coming next year. Since then, we've had better glimpses of the sedan in unintended leaks, the first in Acura's own infotainment system, now in patent images from the European Union Intellectual Property Office. Discovered by French forum Worldscoop, the details in the grayscale drawings match the color image from the infotainment software, giving us another look at hotly anticipated sedan that will infuse much-needed excitement into Acura's lineup. Even though the images show rear bumper cutouts plenty large enough to house quad pipes, the patent is presumed to show the standard TLX trim, not the Type S trim we know is coming. Even so, we can see plenty of Type S concept influence even with the less aggressive bodywork, such as the narrower upper grille and more pronounced lower grille, the garnish on the lower intakes, the side mirror design, and flared rear fenders. The rear end in the patent shows the same taillamps and decklid shutline, aero vents in the bumper, and the reshaped license plate holder moved from the trunk to the bumper.  The bodywork will sit on a new platform, and the bulk of betting money has Honda's 2.0-liter four-cylinder turbo four-cylinder from the RDX as the base engine. That mill making 272 horsepower and 280 pound-feet of torque in the RDX, compared to the 2.4-liter four-cylinder in the current TLX that makes 206 hp and 182 lb-ft. The Type S is expected to inaugurate a brand new 3.5-liter twin-turbo V6 developed specifically for Acura with more than 350 hp, a meaty bump beyond the 290 hp and 267 lb-ft in the present range-topping 3.5-liter V6. The TLX comes in two standard flavors now, so the question is whether Acura will give the 2021 model another engine or output option between standard and the Type S. The MDX Sport Hybrid crossover fits a 3.0-liter V6 powertrain producing a combined 321 hp and 289 lb-ft. On the 2021 TLX, a 10-speed automatic will manage shifting duties, sending power either to the front wheels or to all four through Acura's Super Handling All-Wheel Drive.  The automaker had planned on debuting the car at the New York Auto Show, and the rescheduled debut will come online and is likely not far away. If Acura doesn't show the Type S at the same time, an unveiling of that should come by early next year. Related Video:    

MotorWeek remembers retro icons, Supra and NSX

It's easy to poke a joke here and there about John Davis, the long-time host of MotorWeek. His voice is so monotonous that, from time to time, if you closed your eyes, you may think it's generated via a computer. But you have to give him and the rest of the show a lot of credit. The program has been on the air for decades, giving people direct, straight-down-the middle automotive reviews.
MotorWeek's massive back catalog of reviews are slowly making their way onto YouTube, and they provide a fascinating chance to look back on how performance cars rank against their contemporaries from back in the day. Two recent additions include the show's old looks at the 1986 Toyota Supra, the dawn of the third-generation model, and the now-iconic 1991 Acura NSX.
Both reviews are interesting in their own way. These days you hear nary a negative word about the original NSX, but MotorWeek isn't afraid to point out a few flaws. And the Supra really shows the progress of suspension tuning in the intervening decades because it has some serious body roll in the corners. Scroll down to check out both videos and get a blast from the automotive past.