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Hands-on with Acura's novel touchpad infotainment interface

After Acura's Precision Cockpit was unveiled here in LA, I sat in the, uh, driver's seat of the wheel-less interior mockup to get a feel for how this new touchscreen-free touch interface works. There are a lot of good ideas inside. Here are 11 things you should know. It's less like a trackpad and more like a remote-control tablet. So instead of letting you move a cursor relative to its last location like the trackpad on a laptop, each point on Acura's trackpad is mapped to a corresponding point on the center display. If you want what's in the upper right corner of the display, you touch and click in the upper right corner of the trackpad. Simple. I figured it out in two minutes. Maybe less. The whole thing is surprisingly intuitive. The ease of use is helped by the fact that the targets on the screen are pretty big – no tiny "buttons" to fiddle with. The clicks are real. The trackpad actually moves when you press down, so no need for simulated haptic feedback. In their research, Acura engineers found that accidental touches and presses are a real issue. We could have told them that – hit a bump while using a finicky remote interface like Lexus's all-but-abandoned joystick thing, and you select an item half-way across the screen from the one you intended. The placement of the trackpad in this concept interior also helps avoid unintentional inputs – it's not in the middle of the center console where it might get brushed or bumped, but instead in its own little cave at the base of the center-stack waterfall. (Acura's low-profile button-based transmission selector suddenly makes a whole lot of sense.) View 13 Photos Lots of cues cut down on distraction. You hover over the option you want before positively confirming the selection with a hard press. There's no cursor to find and reposition like in the Lexus trackpad system The red highlight gives the necessary visual cue that you put your finger in the right place. The pad is slightly dished to give you a tactile cue of where the center and edges are. It allows you to build up muscle memory, sort of like how you know generally where the "keys" are on your smartphone or tablet's virtual keyboard by now. Or at least I do on mine. You look at the screen, not what you're touching. The problem with touch screens is that they have to be low down in the car so you can reach them. That means you have to look down from the road to stab at what you want.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2015 Acura TLX prototype to debut in Detroit, TSX to be discontinued

Acura confirmed that its new mid-range sedan, the TLX, will debut in prototype form at the 2014 Detroit Auto Show next month. The automaker is currently mum on specific details, but in a press release, Acura stated, "The all-new model will feature more emotional styling with tidier, sports sedan proportions wrapped around two all-new advanced powertrains that provide even more athletic performance, along with a host of signature Acura technologies."
During an event in Detroit earlier this week, Mike Accavitti, American Honda's senior vice president, told Autoblog that the introduction of the TLX will create a three-tier sedan lineup for the luxury brand in the United States. In other words, the TLX won't just replace the aging TL, it will also mark the death of the smaller TSX sedan (and wagon). The TSX will officially be axed sometime next year.
The 2015 TLX will be available with either two- (read: front) or all-wheel drive, and will use two direct-injected engines, both of which will be mated to a brand-new transmission. We'll have more details in just a few weeks, but for now, scroll down to read Acura's official press blast.