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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2014 Acura MDX goes for a camouflaged cruise

While the often misunderstood (and infrequently purchased) Acura ZDX may be going the way of the dinosaur, the company's far more conventional and successful MDX SUV is evolving. In fact, the 2014 MDX seems to be coming along rather nicely, if this latest set of spy images is any indication.
In the camouflaged prototype we see here, it is evident that Acura designers are going for a beefier look for the MDX front end. The current car's pointed and beaked nose are nowhere in evidence on this tester, though some version of Acura's prominent shield grille does seem to remain.
It's a bit difficult to tell if the shape of the glasshouse is much revised on this new car, as the camo is applied in such a fashion as to obscure the post C-pillar design. But it does seem as though, when we look hard at the full-profile shots of the MDX, that the wheel-arch bulges and side character lines of the current vehicle have been replaced with much simpler surfacing.

Acura reveals Ludacris' restored Legend, Galpin ILX at SEMA

Acura gave us a hint couple of weeks ago at what it had in store for the SEMA show this year. The Japanese luxury marque has detailed the full extent of its presence at this year's tuner expo, but the main act under the Acura tent (oddly enough) isn't a new vehicle. The star of the show is a 1993 luxury sedan with celebrity provenance. The Legend belongs to rapper-turned-actor Chris "Ludacris" Bridges, of hip-hop and Fast & Furious fame. The automaker has thoroughly restored and modernized the vehicle that featured on the cover of his ninth studio album Ludaversal. At the end of a two-month project, the sedan has been refinished in a custom shade of Warm Cashmere with Ice Pearl. It now rides on 18-inch Rays alloys with Bridgestone Potenza rubber, fitted to a suspension lowered by two inches with H&R springs and Eibach camber kit. It has upgraded brakes with six-piston calipers up front and four-pots at back, and a Pioneer audio system with Alpine subwoofers and Apple CarPlay integration. To complement the Legend, Galpin worked up a 2016 Acura ILX. It has an aero kit, fog lights, custom exhaust, coilover suspension, Borla exhaust, and 19-inch wheels with Pirelli P Zero rubber. The body's been repainted in Sunburst Yellow with gray accents, and sports an interior with perforated leather and gold trim. There'll be another ILX on display with Acura Genuine Accessory parts as well. But the Japanese automaker won't miss the chance to display its new NSX. The supercar's being showcased in a new shade called Nouvelle Blue Pearl. Watch this space for live photos from the show floor, and scope out the details in the press release below in the meantime. Related Video: Acura Showcases Passion for Performance at 2015 SEMA Show Highlights include restored 1993 "Ludacris Legend", a sport-modified 2016 Acura ILX Sports Sedan, next-generation Acura NSX supercar and 2016 ILX with Acura Genuine Accessory package LAS VEGAS, NV. (Nov. 3, 2015) – Acura today thrilled the 2015 SEMA Show with multiple innovative expressions of the brand's performance-crafted DNA – past, present and future – including the debut of the meticulously restored 1993 "Ludacris Legend" sedan, a sport-modified 2016 Acura ILX by Galpin Auto Sports, and the next-generation Acura NSX supercar, slated for its U.S. launch next spring. The Acura exhibit also features a 2016 Acura ILX with the Acura Genuine Accessory Package in Slate Silver Metallic.