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2014 Acura RLX replaces SH-AWD with P-AWS

After teasing us with the thinly veiled concept earlier this year, Acura has officially taken the wraps off its all-new flagship sedan, the 2014 Acura RLX. Aside from its huge step forward in terms of styling and luxury, the new RLX could very well be the most advanced Acura model ever.
While the previous RL could have been one of the blandest luxury sedans of its time, the RLX builds on stylish cues introduced this year on the ILX and RDX. One of the car's signature elements is its jewel-eyed LED headlights that could end up rivaling Audi for the most distinctive in the business. The rear view of the car isn't as unique as the front, but no less attractive with LED taillights that have a slight BMW vibe and odd, chrome-ringed reflectors at the bottom of the fascia. The interior is exactly what we've come to expect from Acura with its dual-brow instrument panel and a sporty three-spoke steering wheel.
On the technology front, the RLX debuts driving features such as Precision All-Wheel Steer (P-AWS), Adaptive Cruise Control with a low-speed follow feature and Agile Handling Assist while the interior gets a high-end Krell audio system, cloud-based AcuraLink and a multi-angle back camera. P-AWS allows the RLX actively and independently adjust the angle of the rear wheels for better agility and braking. Acura ended up cutting almost 275 pounds from the RLX's curb weight (compared to the RL) thanks to the use of high-strength steel and aluminum.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura launches NSX colorizer on Facebook

Automakers typically wait until their new car is actually released to roll out an online configurator interface, but Acura isn't waiting around. Instead it has launched a configurator for the upcoming NSX that's still in the concept phase.
Well, sorta. The online tool launched on Facebook in question isn't a full configurator in that it doesn't let you swap the wheels, install any options or even look into the cabin, let alone customize it. What it does let you do is view the NSX concept from one of three angles and select a color from either an array of presets or from anywhere in the RGB spectrum. We settled on the deep metallic green hue above - what color would you choose?