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2018 Acura RLX refresh packs a new face and NSX DNA

The redesigned 2018 Acura RLX is here, and it's the fastest and most capable sedan the company has ever built. While not all new, there's a host of changes both inside and out, through the two powertrains carry over unchanged. The RLX Sport Hybrid packs a bit of NSX DNA to go along with the new family face. The car will make its full reveal next week at Pebble Beach before it hits showrooms later this year. The first Acura RLX debuted in 2013 as a replacement for the range-topping RL sedan. Sales have been slow, though a slimmed down lineup may help that. Powertrains remain the same, but refreshed styling and the removal of the controversial "beak" grille may help bring in some new blood to Acura dealers. The car comes in two variants, the 310 horsepower RLX with Precision All-Wheel Steer (P-AWS) and the 377 horsepower RLX Sport Hybrid with Super Handling All-Wheel Drive (SH-AWD). That's a lot of acronyms, but there's a lot of tech behind those names. Both models use a 3.5-liter direct-injected V6, though the Sport Hybrid backs that up with three electric motors. It's a similar setup to the Acura MDX Sport Hybrid that we drove in the spring. The RLX P-AWS now sends power to the front wheels through a new 10-speed automatic. Both models get new styling, following on the heels of the updated Acura TLX. The beak is gone, replaced by what Acura dubs the "diamond pentagon" grille. It's handsome and sure to be less divisive than before. In addition to the grille, the RLX gets a new hood, new wheels, and new lighting, with a sea of LEDs lighting up the face. The 2018 model gets three new paint colors to go along with the new bodywork. The RLX Sport Hybrid sits atop the Acura sedan range. As such, standard features include a Krell Audio System, surround view cameras, parking sensors, LED fog lights, remote engine start, ventilated and heated front seats, and heated rear seats and steering wheel. The RLX is available with the AcuraWatch suite of active safety technology. Similar to HondaSense, AcuraWatch comes with automatic emergency braking, lane keeping assist, lane departure warnings, forward collision warnings, adaptive cruise control, and low-speed follow. Unique to AcuraWatch is traffic jam assist. This system works with the adaptive cruise and low speed follow to keep the vehicle moving and following at a set distance in heavy traffic. Look for more photos and pricing later this year.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2014 Acura RLX replaces SH-AWD with P-AWS

After teasing us with the thinly veiled concept earlier this year, Acura has officially taken the wraps off its all-new flagship sedan, the 2014 Acura RLX. Aside from its huge step forward in terms of styling and luxury, the new RLX could very well be the most advanced Acura model ever.
While the previous RL could have been one of the blandest luxury sedans of its time, the RLX builds on stylish cues introduced this year on the ILX and RDX. One of the car's signature elements is its jewel-eyed LED headlights that could end up rivaling Audi for the most distinctive in the business. The rear view of the car isn't as unique as the front, but no less attractive with LED taillights that have a slight BMW vibe and odd, chrome-ringed reflectors at the bottom of the fascia. The interior is exactly what we've come to expect from Acura with its dual-brow instrument panel and a sporty three-spoke steering wheel.
On the technology front, the RLX debuts driving features such as Precision All-Wheel Steer (P-AWS), Adaptive Cruise Control with a low-speed follow feature and Agile Handling Assist while the interior gets a high-end Krell audio system, cloud-based AcuraLink and a multi-angle back camera. P-AWS allows the RLX actively and independently adjust the angle of the rear wheels for better agility and braking. Acura ended up cutting almost 275 pounds from the RLX's curb weight (compared to the RL) thanks to the use of high-strength steel and aluminum.