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2015 Acura TLX driving to be a 'red carpet athlete' [w/video]

Herein lies the broom that will sweep away both the TL and the TSX, and its name is the Acura TLX Prototype. Proposed as a "red carpet athlete," the production midsize TLX will slot in between the ILX and RLX range-topper in the brand's sedan lineup while presenting its take on "luxury refinement and sports-sedan athleticism with exhilarating performance."
Custom five-spoke alloys on low-profile tires support a sedan full of design cues honed on other Acura models, including a chiseled hood and exaggerated fender lines with shorter overhangs (the TLX is 3.8 inches shorter than but has the same wheelbase as the TL), all draped in Athletic Red Pearl paintwork. Acura's Jewel Eye headlights get a supporting act from the side mirrors, where a strip of LEDs light up dynamically when the turn signal is used.
The TLX's upscale powertrain option will be a direct-injected 3.5-liter V6 with cylinder deactivation, paired with a new nine-speed automatic.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Powerball winner's first purchase will be used Acura NSX off Craigslist

We don't play the lottery very often, but when we do, even a five-dollar win is cause for celebration. So we can't possibly imagine how Paul White from Minnesota is feeling after scoring a third of this week's $448 million Powerball jackpot. It has to be an overwhelming experience, but we think he's going to end up handling it well if his first press conference is any indication.
Like some of us, White has a pretty reasonable idea of what his first purchase is, and boy, is it a good one: an early Acura NSX. Yes, this man has class. Rather than run out and buy a clichéd Rolls-Royce or Lamborghini, his first instinct is to go pick up a $30,000 Acura that he has been eyeing on Craigslist for months. It's enough to make us wonder if he'll use his winnings to get on the list for one of Acura's new NSXs when they finally come around in 2015.
Watch White describe what it is about the NSX that makes heart skip a beat in the press conference video from USA Today below (note: video autoplays).