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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Autoblog's June 2019 Editors' Picks

Each year we review, test and rate hundreds of brand-new cars, trucks and SUVs. We rate these vehicles using the Autoblog score, giving a select few our Editors’ Pick. Here are the best cars we drove in June 2019. 2019 BMW 8 Series Everyone on the Autoblog staff loves a good grand tourer, so we were excited to get behind the wheel of the revived BMW 8 Series, specifically an M850i Coupe. A good GT needs to be as fast as it is stylish and comfortable, and the new 8 Series delivers. We particularly like the 523-horsepower twin-turbo 4.4-liter V8Â’s copious power and smooth ride quality, even on MichiganÂ’s pockmarked post-winter roads. We dig the interior design, too, though not everyone was in love with the exterior. ItÂ’s not the best-handling car in its class, and doesnÂ’t hide its sizable proportions very well, but itÂ’s still worth a look if youÂ’re looking for a big, fast cruiser.  2019 Ford Expedition Crossovers may be the hottest vehicles on the market, but thereÂ’s still a sizable demand for traditional body-on-frame SUVs like the Ford Expedition. These behemoths offer plenty of space in addition to truck-like capability. We like the Expedition's smooth ride, powerful twin-turbo V6 and sharp exterior design, though the interior can feel a bit cheap, especially on some of the more expensive trims. Adding options quickly puts it into Lincoln Navigator territory, and itÂ’s hard to recommend the Ford over the Lincoln when the latter packs the same capability into a far nicer package. Still, the Expedition is as good or better than the competition in most respects, and thatÂ’s why itÂ’s one of our picks. 2019 Toyota 86 Few cars at any price point are as much fun as the Toyota 86 (and its twin, the Subaru BRZ). We like the 86Â’s balanced chassis and sharp steering, and while itÂ’s not as nimble as its close rival the Mazda MX-5 Miata, the ToyotaÂ’s back seat and trunk make it a more usable vehicle. But while we like the 86Â’s driving position, the rest of the interior feels cheap and dated, especially the infotainment system. We complained about the anemic powertrain back in 2012, and itÂ’s only gotten worse as the years have gone by.

Honda reports $1.9 billion profit in first quarter despite sales lag at home

Ford, General Motors and Chrysler have been living in a world of sunshine and buttercups after their April-through-June financials hit the newswire, and Toyota is doing pretty good as well. Honda? Not so much.
While Japan's third-largest manufacturer saw $1.9 billion in profits, the 5.1-percent jump was lower than expected thanks to a drop in its home-market sales. US sales also took a sting, as Honda hasn't been able to match the SUV and truck demand that are currently permeating the American market, despite an uptick in Accord sales.
Honda's initial forecasts targeted a take of 209.3 billion yen ($2.1 billion at today's rates), and while a $200 million shortfall is nothing to sniff at, we'd hardly take this as Honda being in trouble. And even with the dip, Honda hasn't adjusted its forecast for the fiscal year, which remains at 780 billion yen ($7.9 billion).