2013 Acura Tl Advance Sh-awd Sunroof Nav Rear Cam 11k Texas Direct Auto on 2040-cars

Auto blog

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura recalling 19.5K cars over automatic braking problem

Acura is recalling 19,502 vehicles to fix a software issue with their Collision Mitigation Braking System on the 2014-2015 MDX and RLX, plus the 2014 RLX Sport Hybrid. According to the National Highway Traffic Safety Administration the technology can falsely interpret things like metal fences and guardrails along the side of the road as obstacles and unexpectedly apply "emergency braking force." Obviously, that would be rather disconcerting while driving. Number of Auto Recalls by Model Year | AxleGeeks According to the detailed documents from NHTSA, the first account of this happening came from Japan in November 2013, and that vehicle was rear-ended when the system suddenly braked. Another incident was identified there in June 2014. However, there have been no reports of this happening in the US. The fix is quite simple, though and just requires a software update for the system. Affected owners will be notified by mail, and the repair will be done at no charge. Related Video: RECALL Subject : Activation of Collision Mitigation Braking System Report Receipt Date: MAY 20, 2015 NHTSA Campaign Number: 15V301000 Component(s): FORWARD COLLISION AVOIDANCE Potential Number of Units Affected: 19,502 All Products Associated with this Recall Vehicle Make Model Model Year(s) ACURA MDX 2014-2015 ACURA RLX 2014-2015 ACURA RLX HYBRID 2014 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2014-2015 Acura MDX 2WD and AWD, RLX and 2014 Acura RLX Hybrid vehicles. In certain driving conditions, the Collision Mitigation Braking System (CMBS) may incorrectly interpret certain roadside objects such as metal fences or metal guardrails as obstacles and unexpectedly apply the brakes. CONSEQUENCE: If the CMBS unexpectedly applies emergency braking force while driving, there is an increased risk of a crash. REMEDY: Honda will notify owners, and dealers will update the CMBS software, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Acura customer service at 1-800-382-2238. Honda's numbers for this recall is JQ4, JQ5 and JQ6. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."