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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura announces NSX GT3 Evo22 race car will live on

The Acura NSX may be winding down production in 2022, but it still has some life left on the track. Today, Acura announced that it will introduce a new version of its NSX GT3 race car. It features a slew of improvements that should make the platform more competitive. Called the NSX GT3 Evo22, it builds upon the existing NSX GT3 a car that has won multiple championships in IMSA, SRO and Japan's SuperGT. The Evo22 gets improved intercoolers for the 3.5-liter twin-turbo shared with the road car, allowing it to perform consistently in a wider range of conditions and locations. Underneath, the suspension earns some tweaks in revised spring rates and geometry adjustments. To improve the car for endurance racing, the Evo22 reduces pit time with larger fluid tanks, while a revised wheel system allows for quicker tire changes. An FIA-mandated rain light illuminates the rear. Acura will also offer several air conditioning and headlight options. As with the outgoing NSX GT3, the Evo22 eschews the road car's hybrid and all-wheel-drive systems. Instead, it employs an XTRAC semi-automatic six-speed sequential transmission to send power to the rear wheels. Both the race and road car, however, share the same specs for the engine block, heads, valvetrain, crankshaft, pistons, and dry-sump lubrication system. The motors and chassis are both built at Acura's Performance Manufacturing Center in Ohio, while final assembly for the GT3 takes place in Milan, Italy. While European GT3s are supported from Italy, Honda Performance Division in Southern California will support North American teams. The NSX GT3 is the defending IMSA GTD and SRO GT Manufacturers’ Champion, and has achieved 25 IMSA and SRO class wins since its North American introduction in 2017. Interestingly, Acura says the the NSX GT3 is homologated globally through 2024. So, while new road cars won't be produced after next year, you'll still see them representing the "A" calipers at the track beyond that.

Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.