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Acura RDX Prototype to debut at 2018 Detroit Auto Show

Crossovers make money, plain and simple. Nearly every mainstream automaker sells or is planning to sell some sort of SUV. At the 2018 Detroit Auto Show, Acura will debut the third-generation RDX Prototype. This sleek concept isn't the final production version, but it is a good preview of what we'll see coming down the pipe from Honda's premium brand. Acura says this is the most extensive redesign in more than a decade, indicating that this is a ground-up redesign rather than an overhaul of the model that's been on sale since 2013. While the current model uses a 3.5-liter V6, the new RDX will likely use a turbocharged inline-four, just like the first-gen RDX. That 2007 model was a huge oddball in Honda's naturally aspirated lineup, though turbocharging is far more prevalent today. Look for a variant of Honda's 1.5-liter turbo-four under the hood and some variant of Acura's all-wheel drive system. The teaser video gives us a brief glimpse of the car, and there's more than a little TLX buried inside. Gone is the "beak," replace by the soon-to-be ubiquitous shield grille. All of Acura's current design was previewed with the Precision Concept that showed its face nearly two years ago. We don't have many other details, but we won't have to wait too much longer. Related Video: Design/Style Detroit Auto Show Acura Crossover SUV Luxury acura rdx

Acura NSX coming to Detroit, the wait is almost over [w/video]

Finally. After spending years rounding three bases in the development of the second coming of the Acura NSX, we can espy home base just beyond the turn of the year. Here is your first teaser image for the profoundly anticipated coupe that will show itself in production form at the 2015 Detroit Auto Show. (We've even brightened it up for you, but feel free to see it in high-res, original form, along with a few other teaser shots, here.) What we can see of it looks like the last camouflaged prototype we saw at the 'Ring, save for switching out the prorotype's traditional headlights for Acura's jeweled units. After years of foreplay, well... let's just say we're ready. The coupe, its zirconium e-coat and its twin-turbocharged Sport Hybrid power unit – aimed at Ferrari 458 Italia performance for Audi R8 money – will be uncovered on January 12, 2015 at 11:50 AM Eastern time, and you can watch it as it happens at www.youtube.com/acura. There's a teaser video, below, to whet your appetites. Next month's NSX debut kicks off what John Mendel, executive vice president of American Honda, calls "The Year of Honda." Speaking to members of the media at an event in Detroit Tuesday, Mendel said that following the NSX, Honda will debut a new version of the Pilot SUV in 2015, as well as a redesigned Ridgeline pickup. Mendel also confirmed that Honda will launch small-displacement, turbocharged engines for use in production vehicles. As for Acura, the company's luxury division will offer the new ILX this year, and Mendel hinted that the RDX and MDX crossovers will get a few updates to make them more competitive within their respective segments. It sounds like a busy year, for sure. And we're ready and waiting (we've been waiting...) for the NSX to kick it all off. Head below to read the official confirmation statement, and to see a teaser video. Acura NSX Production Model to Make World Debut at 2015 North American International Auto Show TORRANCE, Calif., December 17, 2014 – The production version of the highly anticipated Acura NSX supercar, successor to the legendary original NSX, will make its world debut at the 2015 North American International Auto Show on January 12, 2015. The model will reflect the production design and specifications of the mid-engine Acura supercar that is slated to launch in 2015.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.