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2017 Acura NSX | 2017 Autoblog Technology of the Year Finalist

Like its iconic predecessor, the second-generation Acura NSX blazes trails. The old NSX proved that you could get reliability and daily use from an exotic car, and subsequently changed the automotive world. Acura's engineers pushed in a new direction for the prodigal successor: technology. And so the new NSX sets a new bar in the way technology is used to achieve speed. The highlight here is the Sport Hybrid SH-AWD system, which supplements the 500-horsepower twin-turbo V6 with three electric motors, making 573 peak ponies. The two front motors each act on a front wheel, doing all kinds of tricks to help the car corner faster, brake harder, and accelerate like the proverbial cannon shot. They help make the NSX more stable at high speed, and let you sneak up on unsuspecting video producers at low speed. Then there's the third motor sandwiched between the engine and nine-speed transmission, which never lets a shift go by without filling in the milliseconds with velvety torque. If the all-wheel-drive hybrid supercar sounds familiar, yes, Porsche did something similar with the 918 Spyder. But even when you load the options on the NSX (try not to, we dare you), it's never more than a fifth the price of the Porsche. Then there are the little details, like a new form of casting Honda engineers developed for the NSX's crash structure. Or the three-dimensional bend to the A-pillar and roof rail that makes it less obstructive to the driver and also stronger. Even the Marysville, Ohio factory gets some credit here, with 12 patents filed relating to the assembly process. There's only so much a driver can do with two hands and two feet. The NSX takes your inputs and figures out how to maximize the contribution from each individual wheel. This is a car that harnesses all the greatness of technology to change what's possible in a sports car.Related Video: 2017 Acura NSX | First Drive

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura NSX GT3 racecar bares all in raw carbon

Acura slowly and dramatically revealed the NSX over a period of years. There were previews, concepts, and lots of teases before Acura finally showed us the whole thing. It's a different story for the racecar. And today, the wraps come off the FIA GT3-spec NSX to show all of its bare-carbon glory. The NSX GT3 strips away more than just the paint from the standard road car. The racecar comes sans hybrid system, meaning all the power from the twin-turbocharged 3.5-liter V6 is sent solely to the rear wheels. Modifications to the body include a large rear wing, underbody diffuser, and bigger hood vents for engine cooling. While the hybrid system may be gone, the NSX GT3 uses the same block, heads, valvetrain, crankshaft, pistons, and dry sump lubrication system as the road car. Power is sent through a six-speed sequential gearbox instead of the road car's nine-speed. The NSX GT3 will be built alongside the street version in Ohio. Honda engineers in Japan and North America shared in the development. Final GT3 homologation will be completed by the company's Honda Performance Division in Santa Clarita, CA. Related video: