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2016 Acura NSX grows into its updated styling for the 2015 Detroit Auto Show [w/videos]

It's not immediately clear at first glance, but the Acura NSX as it appears on the floor at the 2015 Detroit Auto Show is a far cry from the concept from the 2013 show. These days, the NSX packs a twin-turbo, longitudinally mounted V6 with over 550 horsepower on tap and nine-speed dual-clutch gearbox. Although, the three-motor hybrid setup remains with two units at the front and one for the rear axle. The numerous slashes and scoops make the design look much more aggressive than the earlier concept, but the changes go much deeper than the new skin. There's an inch of extra width and 3.1-inches more overall, including 0.8-inches extra length in the wheelbase. Underneath it all, is a carbon fiber floor and aluminum-intensive chassis to provide strength to harness all of its power. Unfortunately, Acura isn't specifically announcing engine output, the weight or the design's drag coefficienct yet, so there are still questions to answer. However production starts in fall 2015 with the order books opening in the summer. Pricing is among the factors that the Japanese brand isn't discussing, but it likely costs about $150,000 to park the company's latest supercar in your driveway. In the meantime, enjoy admiring this upcoming entry in the hybrid supercar market. Related Video:

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura NSX is this year's Pikes Peak pace car

Acura's new NSX is the official pace car for this year's Pikes Peak International Hill Climb. The hybrid supercar will go running up that hill on June 28, leading a group of 140 racers up the 14,110-foot mountain. It'll be driven by Sage Marie, Honda's senior public relations manager (and friend of Autoblog), who competed in the Pikes Peak race in 2013 and 2014. To make the most of the occasion, Acura is installing 24 cameras along the course to capture the pace car's run. But this won't just be for a cool photo gallery. Acura will use the cameras to create a 360-degree video that will be posted to the company's social media channels after the NSX completes its climb. Look for that to drop sometime on the morning of the 28th. The NSX heads up Pikes Peak at 7:40 AM Mountain time (9:40 AM Eastern). We'll have plenty more information about the Pikes Peak Hill Climb throughout the coming days. For now, check out the NSX pace car in the image gallery above, read Acura's official press blast below, and be sure to scroll through the amazing photo galleries from the practice sessions (Day 1 and Day 2) shot by our own Drew Phillips. Related Video: Next-Generation Acura NSX to Serve as Official Pace Car for the 93rd Pikes Peak International Hill Climb Pikes Peak-first 360-degree video to capture NSX run to the top TORRANCE, Calif. (June 25, 2015) – The next-generation Acura NSX supercar will serve as the official pace car in the 93rd running of the Broadmoor Pikes Peak International Hill Climb on June 28. With a custom racing-inspired livery, the twin-turbo charged NSX pace car will lead the field of 140 entrants to the top of the 14,110-foot Colorado mountain. "The Acura NSX is the ultimate performance vehicle, and a novel way to promote its capabilities is the iconic race up Pikes Peak," said Mike Accavitti, senior vice president and general manager of the Acura Division. "As the pace car, the beast that is NSX has yet to be fully let out of its cage, but fans and drivers will get a first glimpse of the unique character, performance and handling it will deliver in this one-of-a-kind racing environment." Powering the NSX through the 12.4-mile, 156-turn course is a bespoke 75-degree twin-turbo V6 engine mated to a 9-speed dual clutch transmission and three motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system, which delivers 'on the rails' cornering capability essential to conquering the demanding mountain course.