2008 Acura Tl Type-s Sedan 4-door 3.5l on 2040-cars

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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Comma.ai makes your car semi-autonomous for $999

At TechCrunch's Disrupt conference in San Francisco, Comma.ai founder George "Geohot" Hotz announced the launch of the Comma One semi-autonomous driving device. Hotz said at the conference that his company has worked on the Comma One for about a year, and it will be available at the end of the year for $999 and a $24 per month subscription fee. But aside from the reasonable price, which TechCrunch points out is possible thanks to off-the-shelf components, the appeal here is that it's an add-on to an existing car that can be installed at home by the car's owner. This gives people with normal cars the opportunity to have semi-autonomous features without having to buy an entire vehicle... that is, if you have a Honda or Acura with lane-keeping assist, since Comma One is currently only compatible with those vehicles. It remains to be seen if the company will add more vehicles to the list over time. The device is roughly the size of a large cell phone or aftermarket navigation system, and it has a screen on the front and a pair of cameras on the back. The computer combines information from the device's cameras and the car's radar sensors to understand what's happening and how to respond. Hotz explained at the conference that this system is similar in capability to the Tesla Autopilot system, and will be able to complete a drive, start to finish, without the driver having to touch anything. He did however emphasize that the driver must still pay attention in the event something goes wrong, comparing the experience to watching a young student driver. Hotz told TechCrunch that the device should start shipping at the end of the year. He also said that owners of compatible Honda products in the San Francisco area are eligible for beta testing, and can get involved by emailing him at george@comma.ai. So if you've been pining for a semi-autonomous vehicle of your own, but couldn't spring for a Tesla, you won't have to wait much longer. We should point out that we don't know yet how well the system works, though we hope to find out soon. Related Video:

Autoblog's June 2019 Editors' Picks

Each year we review, test and rate hundreds of brand-new cars, trucks and SUVs. We rate these vehicles using the Autoblog score, giving a select few our Editors’ Pick. Here are the best cars we drove in June 2019. 2019 BMW 8 Series Everyone on the Autoblog staff loves a good grand tourer, so we were excited to get behind the wheel of the revived BMW 8 Series, specifically an M850i Coupe. A good GT needs to be as fast as it is stylish and comfortable, and the new 8 Series delivers. We particularly like the 523-horsepower twin-turbo 4.4-liter V8Â’s copious power and smooth ride quality, even on MichiganÂ’s pockmarked post-winter roads. We dig the interior design, too, though not everyone was in love with the exterior. ItÂ’s not the best-handling car in its class, and doesnÂ’t hide its sizable proportions very well, but itÂ’s still worth a look if youÂ’re looking for a big, fast cruiser.  2019 Ford Expedition Crossovers may be the hottest vehicles on the market, but thereÂ’s still a sizable demand for traditional body-on-frame SUVs like the Ford Expedition. These behemoths offer plenty of space in addition to truck-like capability. We like the Expedition's smooth ride, powerful twin-turbo V6 and sharp exterior design, though the interior can feel a bit cheap, especially on some of the more expensive trims. Adding options quickly puts it into Lincoln Navigator territory, and itÂ’s hard to recommend the Ford over the Lincoln when the latter packs the same capability into a far nicer package. Still, the Expedition is as good or better than the competition in most respects, and thatÂ’s why itÂ’s one of our picks. 2019 Toyota 86 Few cars at any price point are as much fun as the Toyota 86 (and its twin, the Subaru BRZ). We like the 86Â’s balanced chassis and sharp steering, and while itÂ’s not as nimble as its close rival the Mazda MX-5 Miata, the ToyotaÂ’s back seat and trunk make it a more usable vehicle. But while we like the 86Â’s driving position, the rest of the interior feels cheap and dated, especially the infotainment system. We complained about the anemic powertrain back in 2012, and itÂ’s only gotten worse as the years have gone by.