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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Honda's latest fuel pump recall covers 761,000 vehicles worldwide

Honda will recall around 761,000 vehicles worldwide to replace fuel pumps that could fail and lead to stalling engines. This recall, which is described in the National Highway Safety Administration campaign number 21V215000, isn't the Japanese automaker's first recall for bad fuel pumps. It includes 628,000 vehicles sold in the United States. Honda isn't aware of any crashes or injuries related to the issue. This most recent recall includes models from both Acura and Honda, some from 2019 only and others stretching into the 2020 model year. From Acura, some ILX, MDX, MDX Sport Hybrid, RDX and TLX models are included. From Honda, the recall covers certain Accord (including the Hybrid), Civic (Coupe, Sedan and Hatchback and including the Si and Type R), Fit, HR-V, Odyssey, Passport, Pilot and Ridgeline. Finally, some Honda CR-V models from 2018 and 2019 are also included. Less than a year ago, Honda issued a recall over the fuel pumps of 136,057 vehicles in the U.S., some of which seem to overlap with this latest recall. Back in 2019, two separate recalls covered well over half a million vehicles for other fuel pump-related maladies, though it's not clear if any or all of these issues are related. With so many recalls over fuel pumps, it would be a good idea for owners of 2018-2020 Honda vehicles to enter their VIN numbers at either Honda's dedicated recall website or use the various tools provided by NHTSA. Related video: Featured Gallery 2019 Honda Pilot View 37 Photos Green Recalls Acura Honda

First 2022 Acura NSX Type S sells for over $1 million

In the same week that the 2022 Acura NSX Type S was revealed, the very first build slot was sold by Mecum at the company's auction in Monterey, Calif. Rights to the first one off the line went for $1.1 million. Compared to the base price of $171,495, that's a pretty huge markup. And adding the $13,000 lightweight package, should the owner choose to do so, doesn't close the gap much. But the right to say you have the first can go a long way. There was also the fact that the car was auctioned for charity. Proceeds will go to send STEM education activity kits put together by COSI, the Center of Science and Industry in Columbus, Ohio. It's a fitting charity considering the high-tech nature of the car and the fact that it's built in Marysville, Ohio, not too far from Columbus. And as a quick refresher, the NSX Type S is the most powerful NSX ever created, making 600 horsepower and 492 pound-feet of torque. It has revised styling, too, and only 350 will be built for the world. Related video: