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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura 2019 RDX Prototype | New era for a popular crossover

Acura took the wraps off its sleek new RDX Prototype today at the Detroit Auto Show, displaying a completely redesigned, re-engineered crossover that heralds a new era for design and technology for the automaker. Acura says it's a pretty close representation of the production version due out midyear as a 2019 model, save for the highly stylized side mirrors and wheels. The Prototype serves as the third generation of the RDX, and Acura says it's the first full embodiment of the new exterior and interior design language first introduced on the Precision Concept, shown in Detroit in 2016, and the Precision Cockpit, a concept interior it unveiled in Los Angeles in 2016. So in addition to the Precision's diamond pentagon grille, which has already made it to the TLX, the crossover adopts the Precision sedan's low, wide stance and sculpted body panels. Compared to the outgoing RDX, the new version adds 1.2 inches of width and 2.5 inches to the wheelbase, with a shortened front overhang and wheels pushed to the corners. Headlamps and exterior lights are all LED. The RDX Prototype debuts the all-new Acura True Touchpad interface, which combines a touchscreen and remote interface in one Android-based operating system. There's a 10.2-inch full-HD display atop the center console that's operated via a remote tracking pad mapped to the center display, plus an interactive heads-up display. (Here's a good video explainer for how it works.) It also has a new and improved natural-language voice-recognition system. View 12 Photos Inside, there's more space, rear legroom and cargo space. A floating center console is inspired by the Precision Cockpit, plus high-grade materials including nappa leather, brushed aluminum and Olive Ash wood. It'll also be the first Acura SUV offered with the brand's sporty A-Spec trim, which will eventually be part of all core Acura models developed moving forward. And all RDX models will come equipped with a new ultra-wide panoramic sliding moonroof, the largest in its class. Acura is building the new RDX on an Acura-only platform that gives it a lighter and stiffened body, new chassis and all-new powertrain that it says will be its quickest and best-handling RDX to date.

Acura RDX Luggage Test | How much cargo space?

The Acura RDX is considered a compact luxury SUV, but there's actually very little that's compact about it. When lined up against its competitors, you can see that it enjoys a clear dimensional advantage. In fact, the RDX is pretty close to the Lexus RX, with an identical rear legroom figure and considerably more cargo space with the back seat raised. Obviously, I'll be addressing the latter here. On paper, Acura provides several cargo numbers calling out specific SAE measurement standards for each one. Basically, it has 31.1 cubic-feet behind its back seat when you include its underfloor storage and 29.5 cubic-feet when you don't. Even that smaller number is superior to everything in the segment save the Volvo XC60 (29.7), while the Lexus RX apparently has a seems-way-too-small 18.4.   Let's see what that size advantage means. It's obvious that this is a comparatively deep and wide space with plenty of air above the back seat line for bulkier items. Note that the cargo cover was not present in this test vehicle, so I couldn't test capacity with it in place. As in every luggage test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). There you go, all the bags fit easily. This is pretty much identical to the Lexus RX (below left) and a much easier fit than the Mercedes GLC, which is  one of the only other compact luxury models I've tested. Both of these examples are more capacious than their specs would indicate. However, this is not the end of the RDX story. Remember when I mentioned that it has 31.1 cubic-feet when including its underfloor storage? Well, that might actually be underselling the extra space gained. First, I like that the floor flips back and rests flat so you can easily use the extra space. You can also fully remove the floor piece to gain access to the aft bin, which is deeper but oddly shaped.  Here are my four largest bags standing up, with sufficient rear visibility maintained, and you still have the full-width section of the cargo area including the underfloor bin. What can you fit there? How about a 38-quart cooler and the remaining two bags stacked haphazardly around it.