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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura is livestreaming an augmented reality race on Facebook

Honda's luxury car brand Acura is set to livestream an augmented reality race featuring its 2018 TLX A-Spec sedan. The event will see four drivers hit a real track while wearing AR helmets that will create new virtual environments for each lap. Aside from spectating, viewers will also be able to interact with the racers on Facebook Live. The race will see each driver attempt to clock the fastest overall time during a three-lap time trial. That sounds simple enough, until the AR environments come online and really begin altering what the drivers see. As a result, each lap will trigger a new mixed-reality environment, visible to both the drivers and viewers. Central to the virtual experience will be the computer-connected helmets worn by the racers. Within each helmet is a HD screen with a two-way mirror that allows the driver to see the AR overlaid onto the real track. A computer rig in the backseat, powered by the Acura's battery, will generate the environments. To ensure the experience runs smoothly, Acura will have to track the objects on the tarmac and the movement of the car itself. Of course, this isn't Forza, so you can't just rewind the action should something go wrong, so Acura will use custom-made tracking gear to ensure the drivers don't plough into a wall because their eyes deceive them. You can tune into the race on Monday at 8pm ET on YouTube, Facebook, and Twitter. Viewers will be shown the action courtesy of cameras placed on the drivers' helmets and around the track. Facebook Live audience members will also be able to offer hints and tips. Acura claims the interactions will transform viewers into a virtual pit crew. But all you'll really be doing is smashing a Facebook reaction at a given time to reveal a shortcut to the driver -- which isn't quite the same, is it?This article by Saqib Shah originally appeared on Engadget, your source for this connected life.Related Video: Marketing/Advertising Motorsports Acura Racing Vehicles Sedan augmented reality acura tlx

Honda is first Japanese carmaker to be a net-exporter from US

Over the last decade or so, many foreign automakers have challenged the idea of what defines an "American car," but Honda took things a step further last year by exporting more cars out of the US than it imported in. Reuters is reporting that in 2013, a total of 108,705 Honda and Acura models were exported from the US with only 88,357 being shipped in. This gives Honda a net exporter status here, and makes it the first of such among the major Japanese automakers.
Honda's US imports have been dropping over the last five years while its exports have been steadily increasing. In 2008, the report indicates that Honda shipped 187,000 vehicles to the US and exported only 20,000, and even by 2012 Honda still favored imports with 136,000 imports and 74,000 exports. The article says that US-made Honda and Acura vehicles were exported to 50 countries with most ending up in Mexico, but the big news is that the Honda's US production set a record in 2013 with 1.3 million units built.