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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura bringing near-production-ready concept sedan to Pebble Beach

Three years ago Acura turned many heads with the Precision concept. Said to be the future of Acura design language, the latest RDX crossover is the most full-bodied expression of the Precision Crafted Performance design language. The rest of the range has only gone as far as the Diamond Pentagon grille. That looks to change later this year, when Acura brings a near-production-ready four-door to Pebble Beach that's inspired by the Precision. Car and Driver, which got a peek into Acura's Southern California design studio, says the tea leaves "point to a new production Acura sedan in the Precision concept's gorgeous 'four-door coupe' form." Believing the Pebble display will be "a tribute to the best of Acura's past" and could presage a flagship to replace the RLX, C/D wonders if the carmaker won't reach into its deep past and resurrect the Legend name. That's seems a bit much, but we have only six months to wait. After that, the next-generation TLX sedan and MDX crossover will arrive, and are expected to wear Precision cues. Both are scheduled to make landfall at the end of this year or beginning of next year. Based on shapes bulging under taut covers, C/D says both will receive stretched front intakes and "hook-shaped, extruded taillights." A juiced TLX Type S with a ducktail spoiler appears to lurk in the near future, too. Eventually, the second coming of the ZDX crossover might get the nod as well. Acura sold the severely rakish crossover coupe from 2009 to 2013, well before crossover coupes had established themselves. Looking at what's happened in the past 10 years, the ZDX was either ahead of its time, or consumers only want diminished rear headroom from German crossovers; no Japanese luxury maker has yet put a sloped roof on one of its crossovers. That means if a new ZDX does come, it could be just as novel the second time as it was the first.Related Video:

Honda HR-V could spawn Acura variant

We've been saying it for months now, but the compact CUV is the next big thing. Everyone, and we mean everyone, is at least considering getting in on the action, if they aren't already actively designing or selling, and that's true whether they're a premium or mainstream automaker. That, of course, includes Acura, whose parent company, Honda, has a compact CUV of its own coming to market very, very soon. With the arrival of the Fit-based HR-V, that begs the question of whether the near-premium marque will join this burgeoning segment. The idea of building a car below the company's entry level CUV, the RDX, is an appealing one to Honda Executive Vice President John Mendel, who called it "potentially the only place you could go," and would occupy the "white space" the company is looking to fill. While we might chuckle about the idea of a luxurious, Fit-based CUV, it's fair to say it could do well for Acura. It could certainly provide a foil to the very hot selling Buick Encore, and may even capture some sales from the luxuriously outfitted Jeep Renegade Limited/Fiat 500X Lounge. It remains to be seen, though, if Acura could build an HR-V capable of tangling with the new entries from Lexus, Audi and Mercedes-Benz.