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UPDATE: 2021 Acura RDX PMC Edition price set

The 2021 RDX is the latest in Acura's lineup to get the PMC Edition treatment. This limited-run, hand-built model follows the TLX and MDX PMC Editions and be finished in the same Thermal Orange Pearl that was pioneered on the NSX.  Blessedly, the "PMC in PMC Edition doesn't stand for pumpkin-anything. Rather, it's shorthand for the facility where just 360 examples of this crossover will be hand-assembled: Acura's Performance Manufacturing Center — the home of the Acura NSX — on Honda's Marysville, Ohio, campus. Each PMC Edition arrives in Marysville as a "body in white," ready to assemble and receive the paint process normally reserved for the NSX. The PMC Edition will be equipped similarly to an RDX with the A-Spec and Advance packages, with one exception: Acura's Super-Handling All-Wheel Drive system will be standard.  Otherwise, the PMC Edition is mechanically identical to the RDX, whose A-Spec already boasts a sporty exterior treatment to boot. The PMC Edition jazzes that up even further with gloss black wheels, a body-color grille surround, black chrome exhaust finishers, a gloss-black roof, gloss-black side mirrors and gloss-back door handles.  Inside, the theme is essentially inverted, with the black leather upholstery, steering wheel and floor mats all getting orange contrast elements. Apart from the serial number placard on the center console, the rest of the PMC Edition's interior is identical to that of a standard RDX equipped with the aforementioned packages.  Acura says the RDX PMC Edition will be priced at $51,000, with customer deliveries starting in October — just in time for jack-o-lantern season. Made you work for that one, didn't we?

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Honda trademarks 'CDX' nameplate

Less than two weeks ago, we discussed the possibility of an Acura-badged version of the sure-to-be popular Honda HR-V. Now, Acura has gone ahead and registered a new trademark that fits in perfectly with its two other crossovers, the RDX and MDX. Our friends at Auto Guide report the company has reserved the name "CDX" with the US Patent and Trademark Office, with the trademark covering "automobiles and their structural parts." While it's true that these kinds of trademarks are filed regularly, the timing in this case is indicative of something more than simply covering bases. After all, it seems very, very unlikely that we'd have comments from Acura on a premium version of the HR-V on February 5 and a trademark filing for a name that fits the brand's CUV nomenclature less than two weeks later, only for it to not go ahead and build an actual vehicle. Adding to that logic is the simple fact that the compact CUV market, both on the premium and mainstream level, is arguably the hottest in the auto industry right now, and it seems like a virtual guarantee that we'll see an HR-V wearing the Acura CDX name in the not-so-distant future. Should that come to pass, look for the CDX to challenge the near-premium Buick Encore, as well as a potential compact CUV from Infiniti. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: Auto GuideImage Credit: Honda Government/Legal Acura Honda Crossover Economy Cars Luxury trademark honda hr-v