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Honda demonstrates new Vehicle-to-Pedestrian safety tech [w/video]

We're fresh from a balmy rooftop deck in downtown Detroit, where Honda held a meeting this week to discuss and demonstrate a few upcoming advanced safety features. A clear focus of the mini event was the company's new Vehicle-to-Pedestrian (V2P) technology, with a suite of Vehicle-to-Motorcycle (V2M) tech a significant second course.
With spirits still high from announcing the 2014 Odyssey as the first minivan to win the Top Safety Pick+ status from IIHS - and after seeing the application of new high-strength-steel sections of the Acura MDX body structure - Honda shared the fruits of some safety tech that is still in the research phase.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura recalling 19.5K cars over automatic braking problem

Acura is recalling 19,502 vehicles to fix a software issue with their Collision Mitigation Braking System on the 2014-2015 MDX and RLX, plus the 2014 RLX Sport Hybrid. According to the National Highway Traffic Safety Administration the technology can falsely interpret things like metal fences and guardrails along the side of the road as obstacles and unexpectedly apply "emergency braking force." Obviously, that would be rather disconcerting while driving. Number of Auto Recalls by Model Year | AxleGeeks According to the detailed documents from NHTSA, the first account of this happening came from Japan in November 2013, and that vehicle was rear-ended when the system suddenly braked. Another incident was identified there in June 2014. However, there have been no reports of this happening in the US. The fix is quite simple, though and just requires a software update for the system. Affected owners will be notified by mail, and the repair will be done at no charge. Related Video: RECALL Subject : Activation of Collision Mitigation Braking System Report Receipt Date: MAY 20, 2015 NHTSA Campaign Number: 15V301000 Component(s): FORWARD COLLISION AVOIDANCE Potential Number of Units Affected: 19,502 All Products Associated with this Recall Vehicle Make Model Model Year(s) ACURA MDX 2014-2015 ACURA RLX 2014-2015 ACURA RLX HYBRID 2014 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2014-2015 Acura MDX 2WD and AWD, RLX and 2014 Acura RLX Hybrid vehicles. In certain driving conditions, the Collision Mitigation Braking System (CMBS) may incorrectly interpret certain roadside objects such as metal fences or metal guardrails as obstacles and unexpectedly apply the brakes. CONSEQUENCE: If the CMBS unexpectedly applies emergency braking force while driving, there is an increased risk of a crash. REMEDY: Honda will notify owners, and dealers will update the CMBS software, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Acura customer service at 1-800-382-2238. Honda's numbers for this recall is JQ4, JQ5 and JQ6. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.