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Honda protective of Type R name; NSX Type R not in the works

During a roundtable during a recent event hosted by Honda, we joined in on a roundtable interview with Honda Technical Consultant Ko Yamamoto and Honda Civic Type R Project Leader Hideki Kakinuma. Questions were asked about the Type R brand broadly, as well as the potential for some new projects. The answers were both good news and disappointing news for Honda fans. The good news is that Honda takes the Type R name and brand very seriously. Yamamoto and Kakinuma explained that the name and its associated red "H" badge are only for vehicles with a racing connection, such as the Honda Civic Type R that has a couple of racing variants. As such, you won't be seeing a CR-V, Odyssey or Insight with the Type R name. Furthermore, the Type R name is only for Honda-badged vehicles, despite the existence of the Acura Integra Type R a couple decades ago. We also asked about the potential of an NSX Type R, which certainly meets the performance and racing credentials mentioned, but is much more of an Acura product and is badged as such in the U.S. Kakinuma and Yamamoto couldn't go into deep detail, but they said that there aren't plans for one at the moment, and the chances of one for the U.S. are unlikely. They noted that the previous NSX Type R was a Japanese-market exclusive, and if such a car did come to fruition, that might be the case yet again. Kakinuma did say that if he was the one in charge of NSX, he would have already had it in the works. So it's not impossible that there could be an NSX Type R in the future, but don't look for one anytime soon. Related Video:

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2019 Acura NSX gets a refresh and an eye-catching new color

After two model years and about 1,000 deliveries to the U.S., Acura's given the 2019 model a few enhancements and a small price bump. The car debuted at The Quail, A Motorsport Gathering, during the festivities surrounding Pebble Beach. While there are no major powertrain changes, some new color options and a few chassis refinements will be appreciated by NSX fans. Let's start with the hardware, since this is a sports car, after all. Most important, there's new all-season rubber, still Continental SportContacts but the next version thereof — the 6. Acura claims better handling in all conditions, and the way tire technology has been improving, we'd believe it. The optional Pirelli Trofeo Rs remain — and remain highly recommended for anyone looking to sample the NSX on track, which is an exhilarating experience. Acura says the rest of the enhancements we'll mention shaved a full two seconds off the car's time at Suzuka, so take that for what it's worth. They consist of a 26 percent stiffer front sway bar and 19 percent stiffer rear bar; 21 percent stiffer rear toe link bushings; a 6 percent stiffer rear hub; and a new software calibration for the computer controlled bits: the SH-AWD system, magnetorheological dampers, electric power steering, and stability control systems. For a car as precisely engineered as the NSX, these are relatively significant improvements. Don't necessarily expect it to shave two seconds off your personal best lap time, but if you're highly attuned to the chassis dynamics, the '19 NSX should offer more precise and direct feedback to the driver. No need to be precisely attuned to the cosmetic changes — they're pretty obvious. Thermal Orange, a new exterior color, and the chrome beak-ectomy (it's not body colored) crown the exterior changes. Inside, the leather/Alcantara combo seats are now available in blue, and the full leather seats can be had in red. While the price for the 2019 model has gone up by $1,500, Acura says that there's now $4,700 in formerly optional equipment (power seats, satnav, premium audio, parking sensors, and sport pedals) included as standard equipment. That sounds like a good deal to us. If you want one, the order books are open and cars will be delivered starting in October. Related Video: