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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2019 Quail Motorsports Gathering Mega Photo Gallery | Automotive Excellence

For the past 17 years, enthusiasts have flocked to The Quail Motorsports Gathering to see some of the hottest vehicles that automakers the world over have to offer. As you'll see below, 2019 is no different. We've collected image galleries of some of the best and most interesting vehicles that were on display at the event this year, and we've organized them in no particular order below. You'll see older vehicles rubbing fenders with brand-new models, from classic McLaren F1s to the very latest from Bugatti. Enjoy! McLaren F1s at the Quail 01-mclaren-f1-quail View 25 Photos 2020 Rezvani Beast at the Quail 01-2020-rezvani-tank-quail View 11 Photos 2020 Lexus LC Inspiration at the Quail 01-2020-lexus-lc-inspiration-quail View 9 Photos 2020 Acura NSX at the Quail 01-2020-acura-nsx-quail View 8 Photos De Tomaso P72 at the Quail 01-de-tomaso-p72-quail View 13 Photos Ferrari P80/C at the Quail 01-ferrari-p80-c-quail View 12 Photos SSC Tuatara at the Quail 01-ssc-tuatara-quail View 13 Photos Scuderia Cameron Glickenhaus Baja Boot at the Quail 01-scg-baja-boot-quail View 12 Photos 2020 Drako GTE at the Quail 01-2020-drako-gte-quail View 9 Photos Acura Type S Concept at the Quail 01-acura-type-s-concept-quail View 12 Photos Pagani Huayra BC Roadster at the Quail 01-pagani-huayra-bc-roadster-quail View 15 Photos Lotus Evija at the Quail 01-lotus-evija-quail View 14 Photos Lamborghini Huracan Evo GT Celebration at the Quail 01-lamborghini-huracan-evo-gt-celebration-quail View 11 Photos Lamborghini Aventador SVJ 63 Roadster at the Quail 01-lamborghini-aventador-svj-63-roadster-quail View 16 Photos Aston Martin Valhalla at the Quail 01-aston-martin-valhalla-quail View 16 Photos Bugatti Centodieci Unveiling 01-bugatti-centodieci-quail View 17 Photos Featured Gallery Quail, A Motorsports Gathering 2019 View 38 Photos Misc. Auto Shows Acura Aston Martin Bugatti Ferrari Lamborghini Lexus Lotus Convertible Coupe Special and Limited Editions Performance Classics Sedan The Quail

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.