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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2021 Acura TLX Long-Term Update | Seats look great, feel less so

There's a lot to like about our Acura TLX A-Spec's interior. In particular, I love the vivid red leather upholstery, the satisfying drive mode selector, and the loads of space inside. What I'm not so in love with is the actual design of the front seats. They look great and are quite shapely with the undulating black faux suede inserts and leather piping separating the aforementioned red leather panels. But they're underwhelming when they're under you. My biggest complaint is that the seat bottom is extremely short, and the adjustment for angle is a bit limited. As such, my thighs lack support, and on a long trip, this can become quite uncomfortable. The Acura is far from the only car I've experienced with this issue, but with our car priced over $45,000, it's surprising there isn't more adjustment, or some sort of seat base extender common in sportier cars (most notably BMW). 2021 Acura TLX A-Spec View 51 Photos Also disappointing is the lack of lateral support. The seats look like they have some decent bolsters, but they're very soft and fairly wide apart. As such, they don't do much to keep you in place. And although this isn't the full-force Type S, the A-Spec still has an air of sportiness about it, so it seems like something Acura would want to improve a little. It's not all bad, though. The seats themselves have thick and reasonably soft cushioning, so the parts of you that are supported are comfortable. The adjustable lumbar support is actually quite excellent with the ability to add quite a bit over a large area. Overall, I'm not angry with the TLX's seats, I'm just a bit disappointed. They wouldn't put me off the car, I just think that, for as good as so much else is, it deserves something better. Related Video:

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."