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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura MDX Prototype reveals slick new looks, with Type S close behind

The next-generation Acura MDX is here, almost. This three-row crossover you’re looking at is technically being called the MDX Prototype by Acura, but itÂ’s about as close to production as any prototype can get. And what a looker it is. Acura has followed up the slick TLX sedan with another attractive design. With the MDX now the best-selling Acura nameplate of all time, this one was even more important for Acura to get right. Just like the TLX, it benefits from a much longer dash-to-axle dimension, measuring in six inches longer than the outgoing MDX. The pentagon grille, and Chicane-shaped DRLs in the headlights now grace a much wider car. Acura gave this MDX a wider track and a three-inch longer wheelbase, both aiding in making it appear far more graceful and sporty. Acura clearly isnÂ’t holding much of anything back with this MDX Prototype versus the final production car, and weÂ’re liking what we can see so far. Many of the design elements we liked so much on the TLX are transferred over to this crossover body style, and Acura has done so with class. The MDXs you see here are riding on new 21-inch wheels that are bolted up to a new light truck platform and chassis specifically tailored for the MDX. Acura says it provides for more athletic handling, greater ride comfort and a quieter cabin versus the outgoing MDX. ItÂ’s even more rigid than the RDXÂ’s body. Just like the new TLX, Acura has gone with a double wishbone front suspension design to make the MDX an even sportier driver. ThereÂ’s more excitement in the powertrain options for the new MDX, too. Acura promises a Type S version of the MDX is coming with the same 3.0-liter turbocharged V6 youÂ’ll find under the hood of the TLX Type S. It will make 355 horsepower and 354 pound-feet of torque (same as the TLX) in this application. The standard engine will continue to be AcuraÂ’s 3.5-liter V6 that makes 290 horsepower and 267 pound-feet of torque. Both engines will be mated to AcuraÂ’s 10-speed automatic transmission and send power to all four wheels using the latest fourth-generation SH-AWD system. Not all of the performance details are available yet, but Acura says the MDX can be had with four-piston Brembo brake calipers and comes with a drive mode selector that allows you to adjust ride, handling, steering, suspension and powertrain characteristics. More Type S-specific details will need to wait. The interior matches the exterior for flair and elegance.

Acura RLX gets chassis upgrades, AcuraWatch for 2016

As Acura's flagship sedan, it makes sense for the RLX be available with the brand's premiere technology. So for the 2016 model year, two trims of the luxury vehicle are getting the latest version of the AcuraWatch suite of safety tech. While the 310-horsepower, 3.5-liter V6 carries over, all trims of the 2016 RLX get an updated suspension tune with decreased spring rates and a less stiff rear stabilizer bar. The changes should provide a more plush, quieter ride inside. There's also a new color available called Acura Silver Metallic. When equipped with either Technology Package or the Advance Package, the 2016 RLX also gets a mix of cameras and radar to provide several safety luxuries that the brand wraps together as AcuraWatch. The system includes things like adaptive cruise control, collision mitigating braking and blind spot information. This improved version adds a Cross Traffic Monitor and Road Departure Mitigation. The latter aid watches the lines on the road to help keep the sedan in its lane. If RDM detects a possible accident, it can even provide steering and braking assistance. Furthermore, the Advance Package now receives Acura's Surround View Camera that places four cameras on the sedan to provide a 360-degree view when needed. The RLX's pricing remains the same from last year with the base version starting at $50,590, plus a $920 destination charge on all models. The Technology Package takes the price up to $54,450, and models with the Advance Package will run $60,450. 2016 Acura RLX Adds AcuraWatch™ and Other Enhancements to Elevate Premium Sophistication and Value AcuraWatch™ expands scope and content of safety and driver assistive technologies Chassis tuning enhances ride quality; 19-inch wheels with new bright finish standard on all trims Manufacturer's Suggested Retail Price (MSRP) unchanged With the most comprehensive suite of safety and driver assistive technologies yet available on an Acura, the 2016 RLX luxury sedan goes on sale March 3 with manufacturer's suggested retail prices (MSRP) unchanged from the previous model year. This price hold represents a significant value, especially for the Technology package due to the addition of AcuraWatch™ and Advance package that includes the first U.S. application of Acura's Surround View Camera system3. Both RLX packages will also adopt the application of Road Departure Mitigation (RDM) and Cross Traffic Monitor.