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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Hands-on with Acura's novel touchpad infotainment interface

After Acura's Precision Cockpit was unveiled here in LA, I sat in the, uh, driver's seat of the wheel-less interior mockup to get a feel for how this new touchscreen-free touch interface works. There are a lot of good ideas inside. Here are 11 things you should know. It's less like a trackpad and more like a remote-control tablet. So instead of letting you move a cursor relative to its last location like the trackpad on a laptop, each point on Acura's trackpad is mapped to a corresponding point on the center display. If you want what's in the upper right corner of the display, you touch and click in the upper right corner of the trackpad. Simple. I figured it out in two minutes. Maybe less. The whole thing is surprisingly intuitive. The ease of use is helped by the fact that the targets on the screen are pretty big – no tiny "buttons" to fiddle with. The clicks are real. The trackpad actually moves when you press down, so no need for simulated haptic feedback. In their research, Acura engineers found that accidental touches and presses are a real issue. We could have told them that – hit a bump while using a finicky remote interface like Lexus's all-but-abandoned joystick thing, and you select an item half-way across the screen from the one you intended. The placement of the trackpad in this concept interior also helps avoid unintentional inputs – it's not in the middle of the center console where it might get brushed or bumped, but instead in its own little cave at the base of the center-stack waterfall. (Acura's low-profile button-based transmission selector suddenly makes a whole lot of sense.) View 13 Photos Lots of cues cut down on distraction. You hover over the option you want before positively confirming the selection with a hard press. There's no cursor to find and reposition like in the Lexus trackpad system The red highlight gives the necessary visual cue that you put your finger in the right place. The pad is slightly dished to give you a tactile cue of where the center and edges are. It allows you to build up muscle memory, sort of like how you know generally where the "keys" are on your smartphone or tablet's virtual keyboard by now. Or at least I do on mine. You look at the screen, not what you're touching. The problem with touch screens is that they have to be low down in the car so you can reach them. That means you have to look down from the road to stab at what you want.

Acura NSX owners receive custom short teaser movies of their personal car

In a neat bit of fan service for those who've ordered Acura's new NSX halo car, the company will make a short film that reflects the way the car's been configured. Those films are on their way to future owners as you read this. In addition, they'll get a 1:18 scale custom model of their own car, reflecting every appearance option inside and out. That's neat. So neat, in fact, that we decided to commission our own video. We got together and configured a car in the lovely Nouvelle Blue Pearl, and sent our build over to Acura. They put together a video that's mostly representative of what an owner would see. You can see our build plate (hint: it says "Autoblog – Precision Crafted By Performance Manufacturing Center" on it), and that's "our" car on the dyno starting about 22 seconds in. If you want to check out someone else's film, you can compare our build to Jay Leno's. The reason Acura can do this is that there simply aren't that many available configurations for the NSX. This is at the root of one of the main criticisms some of our editors have about the car. An NSX starts at darn close to $160,000, and there are eight paint options (not too bad), four interior color options, and three seating options. All well and good, but compare that to the 16 paint and 12 interior color/material choices in a 911 Turbo, for example, choosing a similarly high-performance car at a similar price range. And there's a further wrinkle: Porsche will paint your car to match a sample you provide, so in reality the ability for an owner to make the car uniquely theirs is infinite, if you don't mind paying for it. See also the BMW Individual program, or McLaren's MSO one-offs. We're not just talking about the MSO Defined options, but the MSO Bespoke program itself, which will basically do anything you want to the car as long as it's road legal and your check doesn't bounce. We've been to MSO, and they're not kidding: they'll build anything. So yes, these custom videos are nice fan service, and they'll certainly jazz up the buyers who've already ordered one of these dynamically impressive cars. It's a move that builds loyalty, and certainly doesn't have much of a drawback. But for us, already a bit sensitive to Acura's conservative option list for the NSX, it serves to highlight the gap between Acura and the more established brands in catering to well-off customers' desire for bespoke range-topping creations.