2001 151k Dealer Trade Absolute Sale $1.00 No Reserve Look! on 2040-cars

Auto blog

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Acura NSX EV puts winner Tetsuya Yamano back on Pikes Peak

With Pikes Peak right around the corner, Acura is showing off more details about its NSX-inspired all-electric racer. The four-motor EV will be driven in the Electric Modified Class by Tetsuya Yamano, who has been testing the car at the Hill Climb for the past few weeks. Acura is also running two NSX hybrids up the hill in the challenge next weekend. So, what's different inside this NSX-like EV? Like the all-electric Honda CR-Z that Yamano drove up Pikes Peak last year – winning the Challenge Exhibition class with a time of 10:23.829 – the NSX-inspired EV uses two Twin Motor Units (TMU) from the company's Sport Hybrid SH-AWD powertrain. Each axle has a TMU and that means that the car, "has achieved independent torque distribution to all four corners – true four-wheel torque vectoring," according to Acura. That sounds nice, but the real test will be out in Colorado in just a few days. Related Video: Acura NSX-Inspired EV Concept Ready to 'Charge Up' Pikes Peak Vehicle Features World's First All-Electric, 4-Motor SH-AWD® Powertrain Jun 20, 2016 TORRANCE, Calif. – Acura will campaign an all-electric, NSX-inspired EV Concept in the Electric Modified Class at the 2016 Broadmoor Pikes Peak International Hill Climb. The Acura EV Concept features a further evolution of the experimental, all-electric, 4-motor Super Handling All-Wheel Drive™ (SH-AWD®) powertrain that won last year's Pikes Peak Challenge Exhibition class. The supercar-inspired Acura EV Concept will be driven by Tetsuya Yamano, who campaigned last year's CR-Z-based electric prototype. The Acura EV Concept is the ultimate embodiment of the all-wheel-drive Electric SH-AWD powertrain featuring a world's first technology that enables four-wheel independent torque allocation. The Acura EV Concept's Electric SH-AWD powertrain produces three times the total system output of last year's electric prototype and is mated to the NSX body. "We've been tuning the car for several weeks at Pikes and have advanced its performance significantly," said Tetsuya Yamano. "We're honored to be running at Pikes in this historical, anniversary year – an event respected by racing fans all over the world." 4-Motor Development Honda R&D has been developing "super handling" technology for more than 20 years in the pursuit of ideal vehicle handling.

Honda expands Takata airbag recall to 5.4M units in the US

While Honda already announced plans to take its front driver's side Takata airbag inflator recall nationwide, the automaker has now officially reported on the number of affected vehicles and the specific models in need of repair. The expanded campaign covers an estimated 5.4 million units across the US, including those already being fixed under the previous regional actions. That number is an expansion of the five million units initially reported by NHTSA. The affected models under the nationwide recall are the 2001-2007 Accord with a four-cylinder engine, 2001-2002 Accord V6, 2001-2005 Civic, 2002-2006 CR-V, 2003-2011 Element, 2002-2004 Odyssey, 2003-2007 Pilot, 2006 Ridegline, 2003-2006 Acura MDX, 2002-2003 TL and 2002 CL. For customers who expressed concern about their vehicle's safety, Honda had already been replacing the inflators nationwide. It's possible for the inflators in these vehicles to rupture when inflating the airbag, spraying metal fragments at occupants. This problem has been blamed for at least five deaths worldwide and at least 139 reported injuries. In its statement, Honda said that it worked with Takata to test the recalled inflators in the original high-humidity recall regions, and there were no abnormal deployments in these evaluations. Honda will begin notifying owners by "over time," according to its statement. Priority will be put on the geographic areas with the highest risk of ruptures. Those in the original recall region were contacted in September. Earlier in December, Honda partnered with Autoliv to supply the automaker with replacement inflators for this campaign. Autoliv predicted it would take six months for deliveries to start. Takata also increased its production of substitute components. Scroll down to read the company's announcement of this nationwide expansion. Statement by American Honda Regarding National Safety Improvement Campaign: Driver's Front Airbag Inflator Supplied by Takata Dec 8, 2014 - TORRANCE, Calif. Honda will voluntarily expand a regional Safety Improvement Campaign initiated in June 2014 (NHTSA No. 14V-351) into a national Safety Improvement Campaign affecting certain 2001 through 2011 Honda and Acura vehicles in the United States to replace the driver frontal airbag inflator, free of charge. Honda is expanding this Safety Improvement Campaign to address concerns raised by its customers whose vehicles were not included in the regional campaign.