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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.

Production Acura NSX spied getting sharper on the 'Ring

Acura hasn't been shy about trotting out the concept version of its upcoming NSX hybrid supercar - we've seen it colorized on Facebook, wearing Super GT drag and running wrapped at Mid Ohio - but until now, we've missed seeing the production version at all. Thankfully, our boys in the field have been diligently camped out by the Nürburgring, just the place for Acura engineers to get the NSX shaken down and ready for the public.
The first thing you'll likely notice (and no doubt appreciate) is that Acura is staying very true to the concept car. The same wind-tunnel-carved wedge shape is in evidence in the car's silhouette, and details like aggressively scalloped engine vents behind the cabin have made it through unscathed.
We do notice that there are some vertical elements at the bottom of the front fascia/grille that appear to be revised, and the mirrors are considerably less slinky than those of the concept car. Still, by and large, we're seeing a direct translation from show stand to real life here.